If you’re a part of an esports team, or managing one, marketing it is crucial. This is true whether it’s on gaming forums, social media, or websites, as it will help you reach audiences, fans, and even sponsors. People are looking to invest in promising esports players and with the right content and marketing, you can make a big splash.
There are tons of online tools and ways to promote your esports team to gain traction and fame in the esports world. And it doesn’t have to cost you an arm and a leg either. All you need is determination and some creativity.
In this blog post, we’ve put together some promotional strategies for your esports team that you can employ for a successful online campaign. Let’s take a look!
Assuming that your target demographic will mostly be people in their late teens and early twenties, having a bonafide social media presence is extremely important for you. People check their timelines every single day, which means that if you’re an active user, new people will come across your content every single day.
However, it’s not enough to just create a social media page for your team. You have to post consistently. You also don’t have to have a strong presence on every platform. Stick to two or three, and use them to market your team vigorously. Preferably, prioritize Instagram and TikTok because these apps are extremely popular among people in your target audience.
Here are a few ways you can build your reach on social media:
- Upload promotional digital posters every time your team is about to play – you can make your posters quickly using any of these gaming banner templates by PosterMyWall
- Post short clips of important game highlights from recent tournaments and matches
- Post gaming advice for other young esports players
- Show behind the scenes (BTS) content
- Reply to DMs and comments, and ask questions
2. Start a podcast
A podcast is a great way to help your audience familiarize themselves with you and your team and get to know you better. Every episode is an opportunity for you to provide valuable information to your listeners and promote your team at the same time.
Podcasts work well as marketing tools because your listeners are getting something useful out of them, unlike traditional advertisements. Once a week, you and your team can come together to talk about everything going on in the esports world, how new players can join the industry and any other hot topics that your listeners request.
You should make sure to promote your podcast on the platform where you have the most reach, whether that’s social media, your website, or any other online platform. Use a good gaming banner template to create your promotional content in minutes.
Post your podcast on social media or any of the following platforms:
Influencer marketing is one of the most successful ways to find new audiences for your content. If you can get an influencer to endorse your team or play against you, you’ll be able to reach their huge following. And who knows? One of their fans might fall in love with your content. Take a look at what Ninja, the bigger streamer on Twitch did for inspiration. He played a game of Fortnite with rapper Drake. Both parties were able to take advantage of this opportunity, and Ninja was introduced to Drake’s massive following.
Before reaching out to influencers, write a standardized script that you can send to them – something that will maximize your chances of getting a response. Then, reach out to them on social media (on whichever platform they have the most following). Make sure not to spam them though. Send 3-4 messages at most, with at least a day’s gap in between each.
There are plenty of esports blogs on the internet. Many of them have massive followings already. If you work with these blogs, you’ll be able to reach their audiences and increase your reach.
Being an esports player makes you a good authority on the subject of esports, which means you can write valuable articles that people can benefit from. Write some articles on topics that interest you and send them to a list of big and small esports blogs. Chances are, someone will agree to collaborate with you. You can strike up a deal with them to promote their content if they promote yours.
Remember to mention your esports team in the article you write, and add a link to your channel so that people have a place to go to check your stuff out.
It is also a good idea to start your own blog. It’s easy to do and it will cost you absolutely nothing. Plus, once you have an idea of the kind of content that people like (based on the article topics that collaborators are most interested in), you can curate your blog effectively and tailor it according to topics of interest.
User-generated content (UGC) is one of the most effective ways to promote your team. Encourage people to share videos of them playing games that you recommend. Ask them to tag you so that their followers can check you out as well. Repost all the content you’re tagged in to build organic engagement.
You can even come up with a custom hashtag that people can use to share their content with you. This will make it easier for you to find the content, and repost it.
Promoting your esports team can be fun yet challenging. However, these strategies will help you accomplish this task smoothly and efficiently. As long as you’re leveraging the right online tools, your marketing will be easy as pie. Remember to have fun with it and be creative. If your followers see that you’re having a good time and doing what you love, they will enjoy watching you do it even more.