Freelance work is one of the most demanding jobs that exist because it requires visualization of the spectrum of opportunities that may arise in the near future. Freelancers’ intuition must be so sharp that it allows them to offer services adapted to the emerging needs of clients; therefore, it is essential to know which are the best projects to develop according to the time of the year. Whether it is an online or physical freelance job, innovation and anticipation will be the keys to success.
The Most Requested Freelance Jobs In 2021
To start the year we should know the best opportunities to start ventures, launch projects, and increase our income. This happens because most people take advantage of the beginning of the year to relax, so they tend to delegate their tasks to a competent professional.
As freelancers, our main source of income is the execution of requirements requested by clients, which means that if our services are in the areas of greatest demand, we will have excellent opportunities to expand both our client portfolio and earnings.
However, not all freelance jobs are equally popular, so here are the most popular freelance jobs for 2021:
Marketing and sales
To start the year off on the right foot, online shop owners are looking to increase sales, so they need to find experts to work on and implement SEO and SME campaigns that will allow them to get the best possible ranking in search results.
On the other hand, one of the best ways to get sales and keep the business fresh in the minds of consumers is through email marketing campaigns, so pitching the idea to customers and developing one through free tools like Mailchimp will be a great way to achieve the desired goal. In it, they can include a newsletter containing unmissable offers or small ideas of how your services could benefit them.
Additionally, online ventures may need other professional services such as Online Marketing, the implementation of Search Engine Advertising (Google Adwords), and the use of Social Media for further projection. Thus, online ventures keep on hiring and managing freelancers, and that makes them even more important for small and large businesses.
Festive illustration and decoration
One of the most requested gifts is the personalized ones, as the unique and exclusive character gives them the magic touch characteristic of any occasion, be it anniversaries or birthdays. This means that, as creative freelancers, you have the opportunity to provide consumers with the gifts they will give to their loved ones.
The services offered may vary depending on your area of expertise; however, you can consider options such as portraits, caricatures personifying your favorite personalities, fan art, family photo edits, among others. In addition, we also have the possibility of creating decorations according to the theme for events, services that may include invitations to parties, weddings, dinners, or any other request from customers.
Have you noticed how during certain times of the year, most things take on a different tone? This happens, because people seek to adapt their business to the season to instinctively attract customers. Consequently, one of the most requested jobs during these times is the transformation of the brand personality or logo according to the time.
As freelancers, we can offer clients the possibility to stand out from the competition by implementing motifs on all available elements, which are often in high demand by consumers.
At the same time, we have other alternatives to consider such as the implementation of a landing page that increases sales of online shops, the creation of commemorative infographics, highlights, animations, branding, or customized videos that carry a meaningful message to customers or staff.
Translation and interpretation
Translation services are some of the most sought-after services. There are many possibilities in this field, as they cover very different elements such as subtitling videos, translating audios, transcribing web content into a certain language, writing thank you notes to clients, among others.
Formal or creative writing
Content marketing continues to be the cornerstone of SEO; without it, it would be extremely difficult to apply all the techniques that make it possible to improve positioning. Owners of online businesses, websites, or blogs that lack new posts, could see their rankings severely damaged, so it would be necessary to hire freelance writers who are able to create the right content with the necessary quality to attract readers.
Programming and web development
The pandemic of the year 2020 has brought with it the digitization of millions of businesses and enterprises around the world. This means that many owners require the services of programmers and developers to keep their websites up and running.
There are many services we can offer to optimize websites, such as implementing the festive WordPress plugins, creating mobile applications that facilitate business sales, or even creating pages that help attract more customers – the possibilities are almost endless!
Market and customer research
Although it may seem unlikely, many entrepreneurs do not know their buyer persona, so they urgently require the services of a freelancer who handles the area to tell them which path they should follow.
Researching the market and the customers most likely to make purchases is a highly sought-after job, as it allows owners to have a clearer perspective of the products or services that could have the greatest impact or produce losses.
How can you take advantage of 2021 to generate more profit?
The opportunity to make money at the beginning of the year will be a rigorous task, demanding the maximum of our potential, but it will be worth the effort. Success is not assured, but we can carve a better path and increase our earnings if we make the most of the holidays and follow the tips below:
Design and ambiance
In most cases, it is the first impression that counts, which is why it is necessary to transform our professional platforms. Modifying the logo, changing the colours of websites, blogs or social media are just a few small details that can attract customers and make a difference.
Special promotions and discounts
At the beginning of the year, customers may arrive with a low budget, due to the expenses of the Christmas season; therefore, offering unbeatable offers is an excellent option, as users wait for the best opportunities to save. Taking advantage of the occasion and launching super promotions across all your platforms will make consumers think twice and want to develop projects together. To achieve this, you can create 2-for-1 promotions, direct referral rebates, among others.
Research, analyze and observe
It is essential that you know how your area, niche or business sector is managed; this way you will be able to anticipate the needs of your potential customers. By researching, you will also notice the type of marketing that has the greatest impact on consumers, so you can formulate foolproof strategies.
Giveaways, contests, and sweepstakes
Currently, the easiest way to gain new followers and raise awareness of our services is by creating giveaways; contests in which users can win certain things by performing certain actions. The applicability will depend on the social networks you manage, the style of your brand, and the services you offer, but in general, the aim is to raise awareness of the freelancer’s work and reward your most loyal clients.
However, it is imperative to have full transparency when implementing this type of strategy, as visibly rigged results could alienate both potential and loyal customers.
Combine different approaches to strategies
Although most freelancers work online, it is a highly effective alternative to implement offline strategies. The best way to do this is by promoting your services through business cards, brochures, or any other element that invites people to purchase your services or visit your social networks or websites.
Buy ads on Social Media
Instead of waiting to get customers through organic traffic, it is better to hire the services of promoted ads. In this way, it will be the business that quickly reaches the consumer.
Sell services through images
There is no better way to sell a product or service than through visual examples, as this way users can get an idea of what their idea would look like when it becomes a reality. For this reason, a great way to get more requests is by showing the results of finished work. Whether they are screenshots, photographs, or videos of designs, illustrations, web pages, decoration, translations, or others, any sample will always attract potential clients.
Maintain constant communication
Creating a bond with consumers is an excellent way to make sales because familiarity developed through small interactions can lead to trust in developing projects. In addition, a person will always prefer to work with a friendly and charismatic freelancer rather than an apathetic one.
We have mentioned many times how email marketing is an excellent tool that allows us to stay active in people’s minds, so it is necessary to make the most of this element. We can write several emails to communicate upcoming promotions, send special discount coupons, among others. The important thing is to know how to send a message of value that customers do not discard as spam.
Finally, one of the best ideas to increase profits is to create alliances with other freelancers. Together, they can offer more comprehensive services that allow them to generate more revenue. In addition, they would have their partner’s client portfolio at their disposal, so the likelihood of getting work would double.
Freelance work from home: Tips for working in 2021
Being a freelancer means constantly having to deal with a number of obstacles that make our day-to-day work somewhat difficult. One of the biggest obstacles is having to work from home.
However, there are steps you can take to make the most of the season and boost both your business and your income. Here are some tips on how to work from home and increase your productivity:
- Starting services as early as possible will help you get a greater abundance of clients. In addition, you will have time available to complete your requirements and take on others.
- To speed up the procurement of work, it is a great idea to contact clients directly; this way you can tell them about the services you will be offering and secure projects in advance.
- Making the decision to freelance means that you need to be consistent and proactive, so you won’t be discouraged by working instead of going on holiday.
- It is necessary to plan perfectly all the work to be done, this way you will avoid delays in orders.
- If your projects require the use of materials, gadgets, or other items, you will need to purchase them in advance to avoid delays or running out of stock.
- Provide services with the highest level of quality, as this way the customer will come back and may recommend you to colleagues.
- Don’t lose sight of the goal, remember why you are doing it to keep your motivation high. In addition, it is necessary to be strictly organized in order to enjoy the most important days free of homework.
On the other hand, we can implement these ideas during the various festivities of the year such as carnivals, Valentine’s Day, Easter, holidays, Halloween, New Year’s Eve, among others. The important thing is that in every step you take and every decision you make, you keep in mind your main objectives as a self-employed person, as this will make your work lighter and you will enjoy it much more.