Discord is a tool that gives users the possibility to communicate, whether through voice, video or text channels. Moreover, with Discord, you can reach the widest possible audience by developing a marketing strategy.
For this reason, it is ideal to use Discord to promote your brand, and it is also one of the most in-demand platforms due to the recent virtualisation of NFT games. So if you want to grow on this digital platform, read on and you will learn, among other things how to market on Discord.
How to market on Discord
Discord is one of the best platforms at an organisational level and has exceptional features and tools that allow you to manage your brand. Such is the case with its servers, where you can create your own communities.
But to market on Discord, as on any other platform, the first thing you need to do is to structure your own marketing strategy and for that, you need to know everything Discord has to offer. That’s why I invite you to read my article What is Discord and how to make money creating communities, where I explain how to create a server and enter channels within it, which are the means to market on Discord.
This is because the servers and channels will allow you to make life with the followers of your brand and your community in general, as well as to work with your team, organise your different areas and create harmony within your organisation; since Discord allows you to create as many channels as you want or need on the same server.
So, from now on, I will focus on showing you how to market on Discord and how to use Discord channels to market and boost your personal brand. To do this, it’s important to understand what Discord channels are.
What Discord channels are and How to use Discord channels
Discord channels are the different windows you create within a server, they separate your topics and you can also add subtopics. Channels are located within servers, so to open a channel the first thing you need to do is register with Discord and create a server, then you can add and create channels.
After that, you just have to choose the content and give life to the channel by applying the previously elaborated marketing strategy that will allow you, among other things, to have the opinion of your community first hand; what they think, what they would like, etc.
There is the possibility of creating a channel exclusively to make announcements relevant to your brand so that all users who are inside can find out everything new about your business. You can also create spaces to share with your followers, your employees, all within the same server. You can create channels to divide the areas of your company and keep it organised.
In addition, you have the option to create mentions and reactions, just like on Whatsapp or Instagram, so that your followers can feel special and taken into account when they make comments or participate in any of your channels.
Recommendations to consider when marketing on Discord
Marketing on an unfamiliar platform means that we can make some mistakes, such as overlooking important things. So if you want to create your marketing strategy on Discord and you are not an expert on this platform, you should take into account these recommendations:
Be clear about your objectives
Establish what niche you want to work on, what path you are going to take, estimated age of the audience you want to attract to your server and your channels. Also stipulate how many channels you want to open, their names and what will go on them. This will help you to establish your strategies and be more precise when implementing them.
Once you have all that, the next step is to establish how you are going to transmit or communicate the information in an assertive and effective way to your audience, i.e. what tools you will use: voice chat, video call or messaging.
To whom and why do you want to sell your product or service? This is defined as market segmentation and it is important to know who your potential followers are on this platform or if you are looking to expand your audience horizons.
In addition, it is important to know your audience, so you can select a more direct way to reach them.
Your server and channels
The next thing to do is to set up your server with its internal channels so you can share with your team, followers, potential customers, and suppliers. This is essential to keep track of what will happen from that moment on with your brand.
The creation of channels is essential and you can connect them with each other. It’s an effective way to connect with your community, your employees and create harmony for your brand. Discord has features to give you the ability to run campaigns for those loyal followers, those who will be with you from the start.
You can implement the idea of having a group of VIP members where you can offer them discounts, offers, promotions, to attract their interest and even attract more audience because who doesn’t like a good offer?
This would help you to add members and even possible mass dissemination in which you can use the sending of invitations by text message, mail, Whatsapp or even networks like Facebook or Instagram.
As you can see, there are several techniques you can implement to market on Discord. You just have to start creating your structure by defining your objectives and the audience you want to reach, this is essential to be successful in the rest.