Project 92: Zuckerberg’s New Twitter

2023 appears to be a year of significant growth for Meta. Previously, we discussed Meta’s ambition to incorporate artificial intelligence into Facebook, Instagram, and WhatsApp. Now, let’s delve into their latest project: a social network that aims to compete with Twitter.

Until recently, Project 92 was merely a rumor, but recent developments indicate that it is becoming a reality. It’s only a matter of time before Meta’s new competitor to Twitter emerges.

So, what exactly is Project 92?

Project 92 is the internal name for a social network that Meta has been diligently developing over the past few months. It is expected to be launched for public use in the near future.

The motivation behind creating Project 92 stems from the need to provide a distinct space where creators and public figures can share real-time updates about their interests without being bound by the algorithms or limitations of other social networks.

Meta believes there is an opportunity to establish a platform that is “responsibly managed,” a platform that users can trust and rely on for content distribution, while also offering a stable environment for building and expanding their audiences.

What will Meta’s new “Twitter” look like?

According to leaks, the new social network might be called Threads and will be based on the Instagram framework. This implies that it will feature a similar content recommendation algorithm, including advertisements. One advantage of this social network is that users will be able to migrate their Instagram account data easily, simplifying the registration process.

In terms of design, the application will likely resemble Twitter with a clean and user-friendly interface. It will include features such as verified users, Like and Share buttons, and private messaging options. While Project 92 will primarily focus on text-based posts, it is expected to support the sharing of multimedia content like photos and videos.

Furthermore, Project 92 aims to leverage virtual and augmented reality technologies by integrating with Oculus glasses and Meta’s metaverse. This integration will offer users an immersive and innovative experience. Although the metaverse did not achieve the expected success, connecting both ecosystems could still be beneficial.

Project 92: Is it the end for Twitter?

With the aforementioned features, Project 92 poses a significant threat to Twitter, which has long been the preferred platform for creators and public figures to engage with their followers.

It’s worth noting that Twitter is currently facing challenges. Since its acquisition by Elon Musk and a series of unconventional decisions, the company’s reputation has suffered. Additionally, Twitter has experienced a decline in active users, a drop in advertising revenue, and criticism regarding its management of misinformation and hate speech, among other controversies.

Considering these circumstances, it’s not unreasonable to think that Twitter’s future is at stake. If Project 92 can provide users with a superior experience, it could capture a substantial portion of Twitter’s market share, potentially leading to its decline or even disappearance, although the latter scenario is unlikely.

Moreover, it is crucial to highlight that Project 92 will be integrated into the broader Meta ecosystem. Many content creators, brands, and entrepreneurs have a vested interest in actively participating in this new social network. It is widely known that Facebook and Instagram’s algorithms reward those who utilize new tools and features. Therefore, sharing content on “Threads” may offer similar advantages.

An Unreal Event: Elon Musk vs. Mark Zuckerberg

The rivalry between Meta and Twitter not only extends to their social platforms but also to their respective leaders, Mark Zuckerberg and Elon Musk. These two entrepreneurs have engaged in several public clashes in recent years, covering topics such as artificial intelligence, climate change, and space exploration.

In an unexpected turn of events in 2023, akin to a parody from an animated series, Elon Musk challenged Mark Zuckerberg to a boxing match, and Zuckerberg accepted!

The incident occurred when Musk responded rudely to a tweet about Project 92, writing “zuck my tongue,” directly referencing his rival, Mark Zuckerberg.

This comment sparked a wave of reactions on social media, with users expressing both support and opposition towards Musk. Some demanded an apology, while others encouraged Musk to continue provoking Zuckerberg.

What makes this situation even more intriguing is that both CEOs did not directly interact; instead, they posted hints or insults on their respective social networks. Zuckerberg does not have a Twitter account, and Musk does not have accounts on Meta platforms. Consequently, internet users had to navigate between platforms to stay updated on the controversy.

The surprise came when Zuckerberg accepted Musk’s challenge and proposed settling their differences in a boxing match. Zuckerberg stated that he was willing to face Musk in the ring, with all the proceeds from the event going to a charitable cause.

Musk swiftly responded, expressing his approval of the idea and expressing his hope for a fair and enjoyable match.

Although this duel between the two technology tycoons may seem unrelated to the main topic of this article, Project 92 served as the final straw that led to this surreal event.

Frequently Asked Questions (FAQ)

When will “Project 92” be released to the public?

While an official release date and definitive name for Project 92 have not been announced, sources suggest that it may be ready for release in the coming months. Meta has already provided a preview of the app to its employees, and select influencers have been testing it.

When will the Elon Musk vs. Mark Zuckerberg fight take place?

The date for the boxing match between Elon Musk and Mark Zuckerberg has yet to be confirmed. Updates regarding the event will be shared on the official accounts of both tycoons. It is expected to take place later this year or early next year. Details such as the venue, referee, rules, and ticket prices are still being negotiated.

What is known is that the event is for charity, and all proceeds will be donated to a nonprofit organization dedicated to ethical and responsible artificial intelligence research and development.


What are your thoughts on Project 92? Do you believe it will spell the definitive end for Twitter, or will it be another setback for Meta, similar to the fate of the Metaverse? There is no doubt that Meta is working diligently to reclaim the prestige and influence it once held.

We hope you found this article informative and entertaining. We will provide updates on this new social network in the future, and perhaps, we’ll have more to share about the highly anticipated fight that countless people are eager to witness.

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