Management is crucial for your digital shop, so with these tools, we ensure better control of your e-commerce. So you can get the most out of it without so much effort. Therefore, we have this list of the best e-commerce management software to manage your online shop effectively and get success selling online.
In today’s world, the need to digitise business is becoming more and more pressing. Globalisation, among many other things, means that you have less time to visit a physical shop.
Therefore, the ease of doing business online is indisputable. It is much more practical and quicker to access what you want through your computer, from the comfort of your home or while you work.
On the other hand, entrepreneurs have several advantages when running a digital business. Traditional shops have particular requirements that are transformed in the world of e-commerce.
One of the possible advantages of digital business is the flexibility of time. Because it is not necessary to have the physical presence of a person who opens and closes our shop, working hours are much less restricted.
This does not mean that you work less, but it does mean that you can manage your functions more freely.
In addition to this, it is possible to reduce costs in several respects, compared to what would have to be invested in a traditional business. Overall, the picture is quite positive, you can easily increase your profit margin.
Therefore, digital businesses have a great facility to increase the number of customers, exponentiating the sales possibilities enormously.
However, due to the enormous competition that currently exists for this type of business, it is necessary to make the right decisions.
Therefore, it is essential to have the necessary tools to position oneself in the market and achieve efficient development.
There are numerous programmes that are essential for the proper functioning of an e-commerce business. From programmes to create the website, through invoicing and accounting programmes, to marketing management.
Below, we present the 7 best software to successfully manage e-commerce in 2021.
1. Invoicing/billing software
This type of software plays a fundamental role in the development of any company.
This software encompasses all commercial transactions in one place. Invoicing of purchases and sales can be managed in a given time.
This type of software greatly facilitates the management of your company’s accounting. In addition, they allow you to keep better control and to keep up to date with current tax legislation.
In general, it tends to automatically transmit each invoice directly to the tax authorities. This new, simple, practical and automatic procedure will become increasingly relevant for e-commerce entrepreneurs.
When choosing the best programme, it is important to take into account how the system works.
Many of them are electronic, others work only through the cloud, and others are installable programmes that allow a free trial period.
Each of these features will be more or less relevant, depending on the needs of each type of e-commerce.
Shopify is a program that specialises in creating the perfect platform to present your e-commerce to customers.
One of its biggest advantages is its ease of use. It features a highly flexible and user-friendly interface.
Because of this, once you start the process of creating your Shopify account, your e-commerce will be up and running in just a few minutes.
It is possible to design our shop without any computer knowledge, as it is made with the common user in mind.
Once we have filled in our basic information, we will find at our disposal around 100 templates to build the website.
This software manages orders in seconds, sending an email or mobile notifications every time there is a sale.
It is a completely paid platform, but it offers innumerable benefits that make it one of the best for designing e-commerce.
This platform, unlike the previous one, is completely free. It is also a software specialised in the design of websites for e-commerce businesses.
Prestashop has different configurable modules to design our online shop to our liking. In addition, it has a navigation assistant and its panel is extremely simple.
It has more than 300 functionalities, but it is possible to choose to buy additional modules if necessary.
In general, it offers high-quality management of orders and the customer’s purchasing process.
In addition to this, it has the ability to detect where a customer is located in order to calculate prices and taxes.
It is a very practical and useful digital payment software for users. It has certain similarities with PayPal, the most popular online payment programme in recent years.
However, the main advantage Stripe has over PayPal is that it is managed directly from our website.
This means that the software will not send the buyer to a different website to manage their payment, but rather it will be integrated into our e-commerce. This makes it very light and easy to use.
Through this payment gateway, it is possible to connect our e-commerce with a bank account to receive payments directly from our customers.
It is adapted to debit cards, credit cards and mobile payment applications. In addition, the fees are low compared to other platforms.
This software has a trial mode to learn how to use it before linking it to your e-commerce. The customer does not have to be affiliated to the payment platform, just fill in their card details and the procedure will be completed from the web.
It is an e-commerce platform that is growing rapidly in recent years.
This program offers numerous templates to design an e-commerce website. It specialises in offering the best options adaptable to the needs of each shop, business or entrepreneur.
In addition to this, it has tools that allow you to offer coupons and promotions to your customers whenever you want. As well as the possibility of sharing content on different social networks.
On the other hand, it allows you to classify products, process orders and track inventory in an agile way.
It has different marketing tools that can be very beneficial for any e-commerce.
It allows us to explore different SEO functionalities to position our shop in the most appropriate search engines.
It is fully adapted to mobile devices and allows us to integrate our e-commerce with marketplaces such as Amazon or eBay.
6. Wix Store
With this software, it is possible to add dropshipping products to our shop. This type of product management avoids the need to manage inventory or take care of shipping.
The e-commerce would have a large number of products whose shipment would be managed directly by another company.
It is possible to customise the product page with options such as Gallery of related products, “Buy now” button, product information tables or display a unit price.
It also features impressive galleries, secure payments and multiple sales channels.
It features the option for customers to save their personal information through “Wish List”, “My Orders”, “My Addresses” or “My Wallets”.
Another advantage is that it is completely free of charge. However, it offers several payment options, which are linked to increasing the benefits of the software.
Some of them are related to updates, removal of advertisements or increasing storage capacity.
Hubspot is a software specialised in marketing, particularly for digital shops.
Good marketing management is essential to help any business grow. Especially in the case of e-commerce, making our products known in the right way to the right public is essential.
Therefore, a programme like this one can help you to manage marketing strategies in the best possible way.
This software will allow us to create and manage different tools and strategies to attract traffic to our website.
On the other hand, it has tools that facilitate the management of social networks, as well as online advertising campaigns. It is able to contribute to the optimisation of content for the conversion of our visitors into loyal customers.
In addition to this, it has automatic sending of newsletters or emails depending on the actions performed by the user.
Currently, all types of companies or commercial sectors are opting to move to the world of digital shops.
Because of this, there are countless programmes specialised in the development of e-commerce.
Each one with its own characteristics and offering different specialised services. Therefore, we have multiple options adaptable to our specific requirements.
It is important to take into account the characteristic elements of each of them in order to make the right decision.
It can be overwhelming to have so many different options, so it is advisable to take the time to study our needs.