When we venture into the diverse and wide ecosystem of freelance work, whether as entrepreneurs, freelancers or self-employed entrepreneurs; our main objective becomes attracting potential customers to know and want to buy our products or services. Therefore, in order to get the most out of your Instagram campaign, we gather some of the best applications to create IG stories right on your mobile, and bring more sales to your business!
Nowadays, we live in a world that is in constant locomotion, so effective advertising campaigns that capture the attention of consumers, from the first moment becomes a fundamental factor because this can be the difference between the success or failure of our business.
Why use Instagram to boost our business?
Currently, social networks are considered royalty in terms of advertising; this is because the vast majority of people in the world own or manage at least one of the many that exist and visit them at least once a day. It is for this reason that not only entrepreneurs choose to advertise their products or services through these, but even large companies perform such laborist, by how accessible it can be to promote certain things in an accessible, versatile and not so expensive way.
According to a study carried out by the companies Hootsuite and WeAreSocial, entitled Digital 2019 Global Digital Overview (January 2019 vol 01); more than 3 billion people in the world have social networks. So, if social media is the current advertising royalty, Facebook is the King and Instagram is the Queen. The latter is considered to be the best way to advertise through the internet, due to the growth it has experienced in recent years, as well as its ability to transmit through visual media what you want to sell.
It is due to the great massification that apps like Instagram allow, that many entrepreneurs choose it as their main tool when establishing their online business; due to this, the platform has had for a couple of years now the option to change the conventional profile to a company profile, which provides some metrics similar to those of Google Analytics.
In this article, we will point out a series of applications for Instagram stories, which can help you to boost your brand and image as a marketer. Because in a social network where the most important thing is what we can see, a picture is worth a thousand words. So, let’s get to know what these apps are and have the best Instagram photos!
Attract clients: The importance of projecting a good image
In the world of advertising and marketing, there are a number of factors that can be used to captivate potential customers more quickly. These factors can be a catchy phrase, trendy music, an eye-catching video or even more technical aspects such as colour psychology.
In applications such as Instagram, where we quickly move from one image to another, it is vital to captivate our potential customers with the first impression. If our aim is to make our brand known, we need to know the target audience for our product or service, because in this way we will know the style we should give not only to our Instagram profile and stories but also to our own brand.
Nowadays we are driven by first impressions and reviews from other consumers, this is the main reason why projecting a good image is vital when it comes to attracting customers.
Let’s look at a buying situation for a moment, from a consumer’s perspective; would they prefer to order the services of a person who has an irresistible, well-crafted and harmonious feed or a profile that looks rather ordinary? Exactly, the first option. Catching the customer’s attention happens in the first few seconds and that’s why every aspect of our Instagram business profile must be well thought out and well crafted; just as we must be careful with each of our posts.
But we are not only referring to the visual aspects that characterise this social network, but also to how we project ourselves as freelancers. In the vast world of the internet, having a good image becomes vital for the survival of a business; we must be aware of maintaining a good relationship with our customers, because of the publicity they can give us.
An annoying customer can become the nightmare of any entrepreneur with a business on the rise, or it can be the reason why other customers decide to take us into account.
A picture is worth a thousand words, so we must be able to project enough information to redirect users to our profile.
List of 10 best apps for Instagram stories
Just as food that looks succulent and smells delicious invites us to enter an establishment and eat there, a good photo in stories can lead a potential customer to our profile. That’s why, if we want to have the best photos on Instagram, we need all the help we can get to improve our work as community managers.
Although in the last year Facebook has been adding more options to edit Instagram stories, the reality is that these still fall short, if we compare them with the variety of options that we can find in independent apps. In order to stand out from the crowd, we can count on the help of these wonderful applications, which will undoubtedly make our lives easier as well as help us in our goal of selling our products.
This macro image editor is considered the best application for making Instagram stories. To use Canva you don’t need to have great knowledge about how to design, you just need to have notions or ideas about what you want to obtain as a final result. The application has an extremely intuitive user interface that invites users to let their imagination run wild and create designs without having to rack their brains.
This app includes a range of default templates, exclusively for editing Instagram stories, which can also be edited to give them a personal touch or you also have the option to create them from scratch, and always with the exact dimensions to be used in Instagram stories.
Canva has a full range of tools that will be useful when creating your stories, such as: filters, typographies, a large number of templates for making collages, an almost infinite library of images and videos that can be used as complements in the stories. At the same time, it is also possible to add our own images or videos and edit them in a way that attracts potential customers, adding the elements of our preference. Once the editing is finished, we can easily share it on Instagram stories.
Canva is available on the Play Store, for Android devices.
If Canva is the favourite macro editor for users with Android devices, Unfold is the favourite for those with iOS. In a short time, this application has achieved success in terms of downloads and popularity; this is due to the wide variety of effects available for editing photos or videos, as well as how easy it is to use. Unfold also allows you to optimise your photos and videos, to adapt them to the dimensions of Instagram stories.
Unfold also has dozens of default templates from which we can choose, this allows easier editing for users who have less knowledge about design, but with results that will boost our sales. When creating a new story, we can insert a video or a photo of our choice to the template we have chosen, in which we have the option to add a text with the typography of our choice. Once the editing is finished, we can download our creation with maximum quality or share it directly on Instagram stories, as well as on WhatsApp.
This application is completely free and is available on the App Store.
This is one of the most complete applications that exist and is the favourite of entrepreneurs who do not have enough time to make publications in certain periods of time. With Preview, not only can you edit visually stunning stories, but you can also schedule them to automatically post to Instagram at a time of your choosing.
Preview enjoys great popularity for being an extremely complete application, which also has a wide range of tools for editing stories such as default templates, a large number of fonts, filters and other elements that can be combined to create avant-garde and attractive designs. Once you have finished editing, you can schedule the time when you want the app to publish your story on Instagram.
This application is available on the App Store, for iOS devices.
An intuitive and easy-to-use design is one of the strong points of this app, which makes it one of the most downloaded apps on this list. This app offers a large number of templates perfect for making unique designs, as well as filters and effects for Instagram stories, stickers and various fonts among which it will be really difficult to choose for its varied and beautiful designs.
When using InstaStory, you can choose whether to use images or videos as backgrounds, as well as change the colour of them to match the image you have chosen. Once the editing is finished, as with Unfold, we can download the content in the highest quality to share it on Instagram or save it for another opportunity.
This application is completely free and is available within the apps for Instagram iPhone stories in the App Store.
5. Hype Type
Although with this application it is possible to edit images or videos, the way in which we can add animated texts with different typographic styles and cool colours stands out.
In Hype Type, we also have options such as the random quotes generator, ideal if you like to share inspirational phrases with your customers or the option to insert music for the stories directly from Spotify or from our library. With the tools of this application, we can strengthen ties with customers, as a way to encourage preference when choosing us.
This app is free and is available for iOS and Android systems.
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6. InShot Video Editor
With this editor, we can optimise our videos to give them the right size for Instagram stories, as well as modify them in such a way that they only occupy a space within the story.
InShot offers tools such as fonts, frames, stickers, blur borders, filters and the possibility of adding musical fragments to the video from our own library or services such as Spotify or Apple Music; this music can, in turn, be edited so that its volume increases or decreases as we wish. Additionally, we have the option to easily share our creations directly on Instagram.
The application is available for both Android and iOS.
The highlight of this application is that we can create gifs with it, as well as edit videos and photos. Among the many options available with Glitché are the styles we can access, such as simulating vintage formats like VHS videos or Polaroid-type photos, as well as negative filters.
This app is available for iOS and Android systems.
This application works in a similar way to Boomerang from Instagram, since we can create gifs with longer loops. While Boomerang offers a duration of 3 seconds, with LoopVid we can create gifs with loops of up to 9 seconds; which gives us a greater margin to promote our products.
This app is available for both Android and iOS.
This application is designed by Go Pro and its main attraction is that it allows you to edit and design videos in vertical format with special measures for Instagram stories. In Quick, it is also possible to edit different video formats such as horizontal or square style.
It is available for both Android and iOS.
10. Just a Line
Finally, we bring the most avant-garde app on this list, with Just a Line we can give different touches to our stories, as it allows us to create lines in augmented reality. With the application we can access our smartphone’s camera and draw 3D lines (which look as if they were in the air), making it possible to record truly original and short videos, ideal for sharing in stories and captivating our customers after the first glance.
Available and completely free for Android and iOS devices. The only drawback at the moment is that in order to use this application our mobile device must be compatible with Google’s ARCore (for Android) or Apple’s ARKit (for iPhone).
As we have seen, there are a large number of apps for editing Instagram stories, so you no longer have any excuses for not giving a special touch to your photos, images or videos in a simple but effective way. At the beginning of the article we mentioned the importance of making a good first impression, as well as catching the attention of consumers from the very first moment, so you have no excuses for not giving your photos, images or videos a special touch.
So be smart about what you choose to post in your stories and on your profiles. You can always look for inspiration from other people or from the same templates available in the apps we’ve discussed so far.
Use all the tools at your disposal to make the best Instagram photos, there are templates, music, filters, fonts, animated text, Instagram story effects and even the option to schedule auto-posting. You can play with all these elements and create wonderful stories that will drive your sales towards the goal you want to achieve. Best of success!