The mobile app industry is growing rapidly and is constantly changing to enhance the user experience. The last thing a developer wants is to lose users to a competitor, which is a good enough reason to keep up with evolving app trends. The smartphone industry takes different elements like banking, transportation, and information, and puts them all in one accessible place.
Below are 6 tips for incorporating the newest technologies into your app in 2022.
1. Consider Using 5G
5G is a new technology being used by smartphone companies to increase mobile connectivity amongst users. 5G improves upon 4G, also known as LTE; it has a greater reach and higher loading speed all while reducing energy. It also reduces communication delays, especially in high-density areas. Apps that run on 5G connect users up to a hundred times faster, with no downtime, providing their users with an improved experience.
Developers can use 5G to build new features without negatively impacting the app’s performance. It brings higher resolution to video streaming as well as the ability to process payments faster due to improved biometric identification. Overall, 5G allows developers to make apps more efficient, so consumers can continue using them for their everyday needs.
2. AR and VR
AR and VR stand for augmented reality and virtual reality. AR is an interactive experience of a real environment; for instance, Pokemon Go would be categorized as AR. VR, on the other hand, is a simulated experience with scenes and objects that appear to be real. VR gaming is a good example of a highly immersive experience for the player.
The goal of any developer is to create an app that enhances the user experience. They want to make sure users have a first-hand account of how a product works or to feel what it’s like to be in a certain environment. A few companies have already invested in AR and VR, including Ikea, where users can see how furniture would look in their home, and L’Oreal, where users can try on makeup virtually.
With the rise of augmented reality and virtual realities, it’s time to update your app! If you want a more immersive experience that will keep users engaged longer then leveraging these trends is key. The Digital Authority Partners says so themselves: “Leveraging AR/VR opportunities can be an effective way for businesses seeking market reach.”
3. Food and Grocery Delivery
Since the beginning of the COVID-19 pandemic, we’ve seen an increase in the number of consumers using apps to order food and groceries, making them the fastest-growing app categories over the past 2 years.
Consumers have come to appreciate the convenience of ordering through apps, where they can receive real-time updates and keep track of their spending via electronic receipts. It is unlikely users will stop using delivery apps altogether, making them an important focus point for developers.
4. Wearable App Integration
Apps are not exclusively for your smartphone, you can now wear them for added convenience. Devices like the Apple watch have popularized the concept of accessing important apps without having to reach for your phone. For instance, a user can access their Apple wallet or read texts instantly, directly from their wrists. These are just two examples of how wearable app integration is making everyday tasks easier for users.
Given that connected wearable devices are projected to total 929 million by 2022, developers should work on creating apps that are compatible with these devices. Not only will they provide a seamless user experience, but they will also have a head start over their competitors.
5. Entertainment and Gaming
Apps have become an integral part of the entertainment and gaming industries. Recent statistics show that 74% of people in the U.S. and Canada actively subscribe to Netflix, and there are 159.1 million mobile gamers in the U.S. These apps are extremely popular, and the reason why is simple: they are easily accessible and cost-effective. People can play their favorite games or watch videos from anywhere in the world without needing to buy expensive devices. Mobile entertainment and gaming ensure that people never miss out on an experience.
6. App Security
Unsecured mobile apps can be difficult to spot and put businesses at risk of data breaches. To protect customer and business information, it’s recommended that developers look into investing in cybersecurity, making digital security one of today’s most significant app trends. Users rely on companies to keep their information safe and are willing to try new methods to protect their privacy. An example of this is when Apple implemented Passkeys in iCloud, replacing the need for passwords while still providing a secure login procedure.