Esports and the Influence of Asian Markets

Cybersports, or electronic sports, have become an integral part of modern culture and entertainment. This sport attracts millions of fans from all over the world, and its popularity continues to grow rapidly. One of the key players in the world of esports is the Asian market, which has a significant impact on the development of this industry.

In this piece you will learn about why Asia is the epicenter of Esports growth, the Esports phenomenon of South Korea, international tournaments in Asia, and the continuing evolution of the Esports market in the Asian region.

Asia: The Epicenter of Esports Growth

Asian countries such as China, South Korea, and Japan have long been the leaders in the world of esports. Not only do these countries produce many outstanding players, but they are also home to a plethora of esports organizations and teams. They also actively organize and support esports events including major tournaments and championships.

The Asian market is characterized by the huge popularity of video games. This is due to cultural sensitivities and a deep interest in gameplay. In countries such as South Korea and China, computer and mobile games have become an integral part of everyday life. The popularity of gaming leads to a high demand for competitive esports.

One of the characteristics of the Asian market is the preference for certain esports disciplines. For example, in South Korea, games like StarCraft and League of Legends have been hugely popular and continue to attract many fans. In China, Dota 2 and Honor of Kings (Arena of Valor) are extremely popular. Counter-Strike, on the other hand, is not as widespread, although csgo gambling is favored by fans. These preferences influence the tournaments and competitions that are organized in the region.

Asian companies are actively investing in esports. This includes sponsoring teams, organizations and competitions, as well as setting up their own esports leagues and venues. These investments are helping to strengthen the position of Asian teams and players, as well as contributing to the growth of prize money and the professionalization of the industry.

Some Asian countries have begun to recognise esports as an official sport and provide government support. This includes funding and infrastructure support for esports organizations and teams. Such measures contribute to the development of esports and create an environment for young talents to develop their skills.

The South Korean Esports Phenomenon

South Korea is a country that has become the true epicenter of esports and has produced some of the most outstanding players and teams in the industry. The South Korean esports phenomenon is a prime example of how a country can make a huge contribution to global esports.

One of the key reasons for the success of South Korean esports is cultural. In South Korea, gaming has become an integral part of youth culture and society in general. Korean youth are addicted to computer games and watch esports competitions with the same enthusiasm as football or baseball.

South Korea has produced many legendary professional players who have become famous not only in their home country, but also in the global community. An example is Lee “Faker” Sang-hyeok, who is considered one of the best players in League of Legends. Korean teams such as SK Telecom T1, KT Rolster, and Samsung Galaxy have also achieved outstanding results in esports competitions.

South Korea has an impressive infrastructure for esports. There are many esports organizations, training centers and gaming cafes where players can develop their skills. In addition, some universities offer specialized training programmes in the field of eѕроrtѕ, allowing young talents to get professional training in this field.

Support from the government and private companies also plays an important role in the success of South Korean eѕports. Authorities actively support esports events and industry development, and Korean companies such as Samsung, KT, and SK Telecom invest in esports and sponsor teams.

South Korean teams and players dominate the global esports scene. They regularly win international tournaments and championships such as League of Legends World Championship and Overwatch League. These achievements confirm South Korea’s status as a leader in the world of esports.

Global Esports Events in Asia

Asia has become home to some of the most prestigious and popular esports events in the world. These events attract professional players, huge numbers of spectators and sponsors from all over the world, making Asia the premier global center for esports.

The International (Dota 2)

The International is one of the most prestigious and largest tournaments in the world of Dota 2. Organized by Valve, this tournament brings together the best teams from around the world to compete for multi-million dollar prize money. The International 2019 and The International 2022 have been held in Asian countries such as China and Singapore.

League of Legends World Championship

League of Legends World Championship is an annual event that brings together the best teams from different regions to determine the world champion in League of Legends. The location of the tournament changes every year and Asia is often the host of this major competition. South Korea, China, and Taiwan have been the main venues for the championship.

Overwatch League

The Overwatch League is a major league for the game Overwatch that includes teams from various cities around the world. It is important to note that several Asian cities such as Shanghai and Seoul also participate in the league. This demonstrates Asia’s influence and presence in the global esports industry.

PUBG Global Invitational (PGI)

PUBG Global Invitational is an international event for the game PlayerUnknown’s Battlegrounds (PUBG). The tournament has been held in different Asian countries such as South Korea and China in different years. PGI brings together the best PUBG players from around the world and gives them a chance to compete for impressive prize pools.

Asian Games and Southeast Asian Games

The Asian Games and Southeast Asian Games are regional sports competitions that include esports as official disciplines. These games are organized by the Asian Olympic Council and the Southeast Asian Olympic Federation, which recognises esports as part of the cultural and sporting heritage of the region.

The Ongoing Evolution

One of the key evolutions in Asian esports has been an increase in professionalism and structure. Organizations and teams have become more professional in managing, marketing and training players. Experienced coaches and analysts have become an integral part of the teams and a system for developing young talent has been introduced.

The Asian market is characterized by multiplatform, where both PC and mobile games are popular. This leads to the creation of esports events and leagues for different platforms, such as Mobile Legends, Arena of Valor and PUBG Mobile. Mobile gaming, especially in China and Southeast Asia, has a huge audience and is fuelling the growth of the industry.


Asian markets have a huge influence on esports and are proving to be key drivers of the industry. With their discipline preferences, investment and sponsorship, and organization of major tournaments, Asian countries continue to demonstrate their importance in the world of esports. The growth of the industry and further cooperation between Asian and global partners promises to continue to expand the opportunities and prospects for esports in the future.

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