Semrush Statistics 2026: Users, Revenue, Customers
Semrush started as a small SEO tool, while its product range now covers search engine optimization, content marketing, paid media, social media, enterprise SEO, and AI search visibility.
The company generated $443.6 million in revenue in 2025, reached $471.4 million in annual recurring revenue, and generated $38 million in ARR from AI products. In April 2026, Adobe completed its acquisition of Semrush in an all-cash transaction valued at approximately $1.9 billion.
Semrush’s latest public company description says that more than 28 million users globally have used the platform. That broad figure describes overall platform reach, while older operating data reports approximately 1.166 million active users and public filings disclose approximately 116,000–117,000 paying customers.
In this article, I’ve compiled the latest Semrush statistics covering users, revenue, ARR, customers, keywords, backlinks, tools, AI products, enterprise growth, and the Adobe acquisition.
Research date: August 12, 2026. Financial figures are labeled by reporting period. Database values are product or company-reported figures and can change as Semrush updates its indexes.
Semrush Statistics 2026 (Top Picks)
- Adobe says more than 28 million users globally have used Semrush.
- The latest widely cited active-user figure is approximately 1.166 million.
- Semrush had approximately 116,000–117,000 paying customers in its latest public-company data.
- Semrush generated $443.6 million in FY2025 revenue, which was 18% higher than in FY2024.
- Semrush’s Q4 2025 revenue reached $117.7 million, up 15% year over year.
- Semrush’s ARR reached $471.4 million at the end of 2025, up 15% year over year.
- AI products reached $38 million in ARR in 2025.
- The Enterprise Platform reached $37 million in ARR across 579 customers.
- AI products and the Enterprise Platform represented $63 million of combined ARR.
- Semrush reported 104% dollar-based net revenue retention at the end of 2025.
- The Semrush database contains approximately 28.5 billion to 28.8 billion keywords, depending on the product page and date.
- Semrush’s backlink database contains more than 43 trillion links.
- Semrush has approximately 808 million domain profiles in commonly reported database figures.
- Semrush offers approximately 55+ tools across SEO and digital marketing.
- Adobe completed its Semrush acquisition on April 28, 2026, for approximately $1.9 billion.
Semrush Statistics at a Glance
| Metric | Latest public figure |
|---|---|
| Broad global user base | 28M+ |
| Widely cited active users | Approximately 1.166M |
| Paying customers | Approximately 116K–117K |
| FY2025 revenue | $443.6M |
| Q4 2025 revenue | $117.7M |
| FY2025 ARR | $471.4M |
| AI-products ARR | $38M |
| Enterprise Platform ARR | $37M |
| Combined AI and Enterprise ARR | $63M |
| Dollar-based net revenue retention | 104% |
| Keyword database | Approximately 28.5B–28.8B |
| Backlink database | 43T+ |
| Domain profiles | Approximately 808M |
| Tools | 55+ |
| Adobe acquisition value | Approximately $1.9B |
| Acquisition completion date | April 28, 2026 |
Sources: Adobe, Semrush FY2025 results, SEC filings, and Semrush official data.
How Many Users Does Semrush Have?
Adobe’s April 2026 acquisition announcement says Semrush is used by more than 28 million users globally, ranging from startups to Fortune 500 companies.
This is the latest broad public user figure, though it likely represents people who have used or registered for the platform over time rather than monthly active users.
Statistics pages widely cite a separate figure of approximately 1.166 million active users. That number comes from older Semrush operating data and should not automatically be described as Semrush’s current 2026 monthly active-user count.
Semrush users versus active users
| User metric | Figure | What it means |
|---|---|---|
| Broad global users | 28M+ | Adobe’s company description |
| Active users | Approximately 1.166M | Widely cited historical operating figure |
| Paying customers | Approximately 116K–117K | Public-company filing period |
| Exact current MAU | Not publicly confirmed | No current unified disclosure located |
| Exact current DAU | Not publicly confirmed | No current unified disclosure located |
A precise way to state the figures is:
Adobe says more than 28 million users have used Semrush globally, while the latest widely cited operating data reports approximately 1.166 million active users. These figures measure different user concepts.
Sources: Adobe’s Semrush acquisition announcement and Backlinko.
All-time Semrush registrations
Older public compilations report that Semrush registrations grew from approximately 3 million in 2019 to 10 million or more in later years. Adobe’s newer 28-million figure is broader and should not be combined with the older registration series without explaining the definition change.
How Many Paying Customers Does Semrush Have?
Semrush reported approximately 116,000 paying customers in its Q2 2025 SEC filing. Its FY2024 annual filing reported approximately 117,000 paying customers as of December 31, 2024.
| Period | Paying customers |
|---|---|
| Q2 2024 | Approximately 116,000 |
| Q2 2025 | Approximately 116,000 |
| FY2024 | Approximately 117,000 |
| Latest public-company range | Approximately 116,000–117,000 |
During Q2 2025, Semrush stated that paying customers declined by approximately 2,000 during the quarter, while ARR per paying customer increased to $3,756 from $3,253 a year earlier.
Source: Semrush Q2 2025 SEC filing.
Semrush Revenue Statistics
Semrush generated $443.644 million in revenue in FY2025, an increase of approximately 18% over FY2024 revenue of $376.815 million.
Semrush annual revenue
| Year | Semrush revenue |
|---|---|
| 2019 | $92.1M |
| 2020 | $124.9M |
| 2021 | $188.0M |
| 2022 | $254.3M |
| 2023 | $307.7M |
| 2024 | $376.8M |
| 2025 | $443.6M |
Semrush revenue increased by approximately 4.8 times between 2019 and 2025, showing how far the business has expanded over that period.
Semrush Annual Revenue Growth, 2019–2025
Revenue increased from $92.1 million in 2019 to $443.6 million in 2025. Values are shown in USD.
Source: Semrush financial results and SEC filings.
Semrush quarterly revenue
| Quarter | Revenue |
|---|---|
| Q1 2024 | $85.8M |
| Q2 2024 | $91.0M |
| Q3 2024 | $97.4M |
| Q4 2024 | $102.6M |
| Q1 2025 | Approximately $105.0M |
| Q2 2025 | $108.9M |
| Q3 2025 | $112.1M |
| Q4 2025 | $117.7M |
Q4 2025 revenue increased 15% year over year, while full-year revenue increased 18%.
Semrush FY2025 profitability and cash flow
| Metric | FY2025 figure |
|---|---|
| GAAP operating loss | $22.8M |
| GAAP net loss | Approximately $19.5M |
| Non-GAAP operating income | $53.3M |
| Non-GAAP operating margin | 12% |
| Cash flow from operations | $59.6M |
| Operating cash-flow margin | 13.4% |
Source: Semrush FY2025 financial results.
Semrush Annual Recurring Revenue Statistics
Semrush’s ARR reached $471.4 million as of December 31, 2025, up 15% year over year.
| Year | Annual recurring revenue |
|---|---|
| 2019 | $102.6M |
| 2020 | $144.2M |
| 2021 | $215.7M |
| 2022 | $275.1M |
| 2023 | $337.1M |
| 2024 | $411.6M |
| 2025 | $471.4M |
ARR is a run-rate metric based on recurring contracts, while recognized annual revenue reflects what the company recorded during the year.
Semrush ARR per paying customer
Backlinko’s compilation of Semrush data reported average ARR per paying customer of approximately $4,369 in 2025, up from $3,522 in 2024.
| Year | ARR per paying customer |
|---|---|
| 2019 | $1,892 |
| 2020 | $2,123 |
| 2021 | $2,584 |
| 2022 | $2,868 |
| 2023 | $3,125 |
| 2024 | $3,522 |
| 2025 | $4,369 |
This is an average across the customer base, so it should not be confused with the monthly price of a standard Semrush plan.
Semrush AI and Enterprise Statistics
AI products and enterprise software became important growth drivers for Semrush in 2025.
| Segment | 2025 figure |
|---|---|
| AI-products ARR | $38M |
| Enterprise Platform ARR | $37M |
| Enterprise Platform customers | 579 |
| Combined AI and Enterprise ARR | $63M |
| Q4 net new ARR | $16.1M |
| Q4 net new ARR growth | 48% YoY |
| Dollar-based net revenue retention | 104% |
AI-products ARR increased from approximately $4 million to $38 million in one year, while Enterprise Platform ARR rose from approximately $9 million to $37 million across 579 customers.
Source: Semrush FY2025 financial results.
Adobe Acquisition of Semrush
Adobe completed its acquisition of Semrush Holdings on April 28, 2026 in an all-cash transaction valued at approximately $1.9 billion.
Adobe and Semrush transaction details
| Transaction detail | Figure |
|---|---|
| Buyer | Adobe |
| Acquired company | Semrush Holdings, Inc. |
| Closing date | April 28, 2026 |
| Deal value | Approximately $1.9B |
| Consideration | All cash |
| Per-share price | $12.00 |
| Current status | Semrush is an Adobe company |
Adobe said the acquisition expands capabilities across SEO, generative engine optimization, agentic search optimization, and brand visibility.
Why Adobe acquired Semrush
Adobe’s acquisition rationale centers on the changing way customers discover brands. Consumers increasingly use conversational AI and AI agents alongside traditional search engines.
Adobe said AI traffic to U.S. retail sites rose 269% year over year in March 2026. Semrush supplies search and visibility intelligence that Adobe can combine with Adobe Experience Manager, Adobe Commerce, Adobe Experience Platform, Adobe LLM Optimizer, and Adobe Brand Concierge.
Adobe Brand Visibility
In June 2026, Adobe introduced Adobe Brand Visibility, combining Adobe’s AI content-optimization capabilities with Semrush’s AI-visibility data.
Adobe said the solution uses Semrush data covering:
- 28.5 billion keywords
- 43 trillion backlinks
- AI brand mentions
- Audience exposure to AI-generated responses
- Topics and prompts associated with brand visibility
Sources: Adobe completes Semrush acquisition and Adobe Brand Visibility.
Semrush Keyword Database Statistics
Semrush’s keyword database is currently reported at approximately 28.5 billion to 28.8 billion keywords, depending on the product page and date.
Semrush keyword database growth
| Year | Reported keywords |
|---|---|
| 2017 | 3.8B |
| 2018 | 8.3B |
| 2019 | 17.0B |
| 2020 | 20.0B |
| 2021 | 20.0B |
| 2022 | 22.3B |
| 2023 | 25.3B |
| 2024 | 26.3B |
| 2025 | 26.5B in public summaries |
| 2026 | Approximately 28.5B–28.8B |
Semrush’s keyword database increased by more than seven times between the 2017 and 2026 figures shown above.
Keyword database by country
Older public Semrush data reported the following Keyword Magic Tool distribution:
| Country | Keywords |
|---|---|
| United States | 3.3B |
| Brazil | 2.4B |
| France | 1.5B |
| United Kingdom | 1.5B |
| Germany | 1.2B |
| Canada | 1.1B |
| Spain | 1.1B |
| Italy | 959M |
| Australia | 933M |
| Netherlands | 583M |
These figures should be checked against the live Semrush database before publication, since product indexes change regularly.
Why Semrush keyword totals vary
Different public pages may report different numbers because they use different:
- Product-specific databases
- Different geographic coverage
- Database refresh dates
- Keyword deduplication
- Desktop versus mobile data
- Historical versus current snapshots
For accuracy, every keyword figure should include its source page and capture date.
Semrush Backlink Database Statistics
Semrush and Adobe public materials report more than 43 trillion backlinks in the platform’s database.
| Backlink metric | Public figure or status |
|---|---|
| Backlinks | 43T+ |
| Referring domains | Public pages report different figures; verify current page |
| Daily crawling | Public pages report different figures; verify current page |
| Toxic-link analysis | Available through Semrush backlink tools |
| Index type | Proprietary backlink database |
Several third-party pages report 43 trillion, 51 trillion, 390 million referring domains, or 447 million referring domains. These should not be combined into one statistic because they may refer to different snapshots or product definitions.
Semrush Domain Profile Statistics
Public Semrush statistics pages commonly report approximately 808 million domain profiles.
A domain profile is not the same as:
- A paying customer
- An active website
- A registered user
- A unique company
- A live backlink domain
It is a record in Semrush’s research database and may include historical, mobile, desktop, or market-specific profiles.
Semrush Tools Statistics
Semrush began with approximately two tools in 2008 and has grown into a suite of more than 55 tools.
| Year | Reported tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
| 2025–2026 | 55+ |
Semrush product categories
Semrush’s product portfolio covers:
- Keyword research
- Domain analytics
- Competitive research
- Backlink analysis
- Site audits
- Position tracking
- Content marketing
- PPC advertising research
- Local SEO
- Social media management
- Digital public relations
- Enterprise SEO
- AI visibility
- Brand monitoring
- Market research
Tool counts can change when Semrush launches, retires, bundles, or renames products, so “55+ tools” is safer than claiming a permanently exact total.
Semrush Regional Revenue Statistics
Semrush’s Q2 2025 SEC filing reported the following revenue by region:
| Region | Q2 2025 revenue |
|---|---|
| United States | $47.167M |
| United Kingdom | $9.320M |
| Other regions | $52.405M |
| Total | $108.892M |
For the first six months of 2025:
| Region | Six-month revenue |
|---|---|
| United States | $93.104M |
| United Kingdom | $18.565M |
| Other regions | $102.241M |
| Total | $213.910M |
The United States and United Kingdom together generated approximately $56.5 million, or about 51.9% of Q2 2025 revenue.
Source: Semrush Q2 2025 SEC filing.
Semrush Company and Employee Statistics
| Company fact | Detail |
|---|---|
| Founded | 2008 |
| Founders | Oleg Shchegolev and Dmitry Melnikov |
| Public ticker before acquisition | NYSE: SEMR |
| Acquisition status | Adobe company as of April 28, 2026 |
| Business model | Subscription SaaS |
| Core market | Digital marketing and brand visibility |
| Main customer groups | Agencies, SMBs, enterprises, publishers, and consultants |
Semrush employee count
Public pages report different employee figures, including approximately 1,390 employees and approximately 1,567 employees and contractors. Other pages cite 1,600–1,744 people.
Because these values use different dates and may include contractors, the article should not present one figure as an exact current employee total unless it comes from an official Adobe or Semrush disclosure.
Semrush Growth Milestones
| Year | Milestone |
|---|---|
| 2008 | Semrush founded with two tools |
| 2017 | Keyword database reached several billion records |
| 2019 | Revenue reached approximately $92.1M |
| 2021 | Semrush went public on the NYSE |
| 2022 | Semrush acquired Backlinko |
| 2023 | Revenue reached approximately $307.7M |
| 2024 | Revenue reached approximately $376.8M |
| 2025 | Revenue reached $443.6M and ARR reached $471.4M |
| November 2025 | Adobe announced the proposed acquisition |
| March 2026 | Semrush reported FY2025 financial results |
| April 2026 | Adobe completed the acquisition |
| June 2026 | Adobe introduced Brand Visibility using Semrush data |
What Semrush Statistics Do Not Tell Us
The following metrics were not confirmed in one current, official public source:
- Exact current monthly active users
- Exact current daily active users
- Current free-to-paid conversion rate
- Current employee count after Adobe integration
- Product-level revenue for every Semrush tool
- Exact current backlink-crawl frequency
- Complete current country-by-country customer distribution
- Active users of AI Visibility products
- Exact current number of registered accounts
- Retention by plan or customer segment
This limitation matters because many statistics pages combine old operating data, current marketing claims, future projections, and third-party estimates without clearly labeling the differences.
How to Read Semrush Statistics Correctly
- Use Adobe and Semrush releases for current corporate and product claims.
- Use SEC filings for revenue, customers, ARR, regional revenue, and cash flow.
- Label 28M+ users as a broad company-reported user figure.
- Do not present 1.166M active users as a verified current 2026 MAU figure without a new disclosure.
- Separate ARR from recognized revenue.
- Date every database figure.
- Do not combine 43T and 51T backlink figures without source context.
- Treat employee figures as date-sensitive.
- Keep actual revenue separate from projections.
- Clearly identify figures calculated from reported values.
Frequently Asked Questions About Semrush
Find answers about Semrush users, revenue, customers, ARR, keywords, backlinks, tools, AI products, and Adobe ownership.
How many users does Semrush have?
Adobe says more than 28 million users globally have used Semrush. A separate widely cited figure reports approximately 1.166 million active users, but these figures measure different user concepts.
How many active users does Semrush have?
The latest widely cited active-user figure is approximately 1.166 million. Adobe has not clearly disclosed a current 2026 monthly-active-user figure.
How many paying customers does Semrush have?
Semrush reported approximately 116,000 to 117,000 paying customers in its latest public-company data.
What is Semrush’s annual revenue?
Semrush generated $443.6 million in FY2025 revenue, which was 18% higher than in FY2024.
What is Semrush’s ARR?
Semrush’s annual recurring revenue reached $471.4 million at the end of 2025, up 15% year over year.
How many keywords are in Semrush?
Semrush’s public product and company materials report approximately 28.5 billion to 28.8 billion keywords, depending on the database and reporting date.
How many backlinks does Semrush have?
Semrush and Adobe materials report more than 43 trillion backlinks. Some third-party pages report higher figures, so the current product page should be checked before publication.
Did Adobe acquire Semrush?
Yes. Adobe completed its all-cash acquisition of Semrush on April 28, 2026, in a transaction valued at approximately $1.9 billion.
Is Semrush still a public company?
No. Semrush became an Adobe company after the acquisition closed. It should not be described as an independent NYSE-listed company in current 2026 content.
What is Adobe Brand Visibility?
Adobe Brand Visibility combines Adobe’s AI content-optimization capabilities with Semrush’s AI-visibility intelligence to help brands measure and improve visibility across search engines and AI surfaces.
How many tools does Semrush have?
Semrush is commonly described as offering more than 55 tools. The exact number can change as products are launched, renamed, retired, or bundled.
Conclusion: Semrush Has Become an Adobe-Owned Brand Visibility Platform
Semrush generated $443.6 million in FY2025 revenue, reached $471.4 million in ARR, and produced $38 million in AI-products ARR before Adobe completed its acquisition in April 2026.
The platform also has substantial reach: Adobe says more than 28 million users globally have used Semrush, while older operating data reports approximately 1.166 million active users and approximately 116,000–117,000 paying customers.
Semrush’s data assets remain a major part of its value proposition, with approximately 28.5 billion to 28.8 billion keywords, more than 43 trillion backlinks, and approximately 808 million domain profiles reported in public company and product materials.
The biggest change in 2026 is strategic: Semrush is no longer simply an independent SEO software company. It is now part of Adobe’s broader brand visibility and customer experience strategy, with its data integrated into SEO, generative engine optimization, agentic search optimization, and AI-driven marketing workflows.
