boAt TAG Launched in India: Price, Specs, and Details

boAt TAG, a Bluetooth tracker launched by boAt in India, designed to help users track and locate these everyday essentials with ease. The boAt TAG promises to be a game-changer, offering an affordable and reliable solution to minimize the frustration of misplaced items.

But how does it stack up in terms of features, price, and practicality? Let’s get into the details of this innovative gadget and see if it lives up to the hype.

What is the boAt TAG?

The boAt TAG is a compact Bluetooth tracker designed to help users locate their lost or misplaced items. It’s a simple but effective gadget that works by connecting to your smartphone via Bluetooth.

Once paired, it uses the boAt TAG app (available for both Android and iOS) to help you track the location of the item attached to the device. It’s a useful gadget for people who frequently misplace their keys, wallets, bags, or even pets.

At a glance, the boAt TAG looks like a small, sleek keychain or fob, easy to attach to your belongings. With the press of a button, users can track their item through the app, and if it’s within range, it can trigger a loud 80dB alarm to help locate it.

Features of the boAt TAG

The boAt TAG has several impressive features that make it stand out from other Bluetooth trackers in the market. Let’s break them down:

1. Bluetooth Connectivity:

The boAt TAG operates using Bluetooth technology, which allows you to connect it to your smartphone. It has a Bluetooth range of up to 10 meters.

This means that if your lost item is within 10 meters of your phone, you can easily locate it using the boAt TAG app.

This range is standard for most Bluetooth trackers and is generally sufficient for most scenarios, like finding keys on the kitchen counter or your bag in the living room.

2. 80dB Loud Alarm:

If you’re the type of person who frequently misplaces their items and struggles to remember where they’ve put them, the boAt TAG’s built-in 80dB alarm will become your best friend.

When you press the button in the boAt TAG app, the tracker emits a loud, attention-grabbing sound, making it easy to locate your item even if it’s hidden under furniture or buried in your bag.

For reference, 80dB is the equivalent of the sound level of heavy traffic or a passing motorcycle – loud enough to be heard from a distance.

3. Privacy Protection:

The boAt TAG includes a privacy feature to ensure the security of your personal data. It notifies you if an unknown tracker is detected nearby, which can be an important feature for those concerned about their privacy.

If someone is trying to use a tracker to follow or locate your movements without your consent, the boAt TAG will alert you. This feature is a welcome addition to the product, as it offers an extra layer of protection for users who are concerned about unauthorized tracking.

4. Long Battery Life:

The boAt TAG is designed with convenience in mind. The tracker has an impressive battery life of up to one year, which means you won’t have to worry about frequent replacements.

To make things even easier, the device comes with an extra CR2032 coin cell battery, which ensures you’ll have a backup when the original battery runs out.

Considering that other Bluetooth trackers require battery changes every few months, this extended battery life is a standout feature for those who want a hassle-free experience.

5. Compatibility with Google’s Find My Device Network:

One of the most significant features of the boAt TAG is its integration with Google’s Find My Device network. This means that if you lose your boAt TAG and are unable to locate it using the app, you can use Google’s broader network to help you track it.

This integration expands the range and effectiveness of the tracker beyond Bluetooth, offering a more robust solution for locating lost items.

This integration is particularly useful for people who lose their items in places outside the 10-meter range, such as at a café or public space.

Price and Availability:

The boAt TAG is priced at ₹1,299, which places it firmly in the affordable range for Bluetooth trackers. Considering that other popular trackers, like the Tile Mate, typically cost upwards of ₹2,000, the boAt TAG offers good value for money.

It is priced attractively for people who need a simple and effective solution for tracking their belongings without breaking the bank.

The boAt TAG is available for purchase on Flipkart and the official boAt website. The device will be available for purchase starting February 24, 2025, at 12 PM. It comes with a one-year warranty, which adds peace of mind for buyers.

How Does the boAt TAG Compare to Competitors?

The Bluetooth tracker market is crowded, with several brands offering similar products. So, how does the boAt TAG compare to its competitors?

boAt TAG vs. Tile Mate

The Tile Mate is one of the most popular Bluetooth trackers on the market. It offers similar features, such as an alarm to help locate items and integration with a mobile app.

However, the Tile Mate is priced higher, typically around ₹2,000 or more, depending on the model. The boAt TAG has the edge in terms of affordability, offering similar functionality at a more attractive price point.

Additionally, the boAt TAG’s integration with Google’s Find My Device network gives it an advantage over the Tile Mate, which relies on its own network of users.

This gives the boAt TAG a broader tracking range, especially in public spaces where the Tile network might not have coverage.

boAt TAG vs. JioTag Go

Another competitor in the same price range is the JioTag Go. It offers similar features, including a loud alarm, a replaceable CR2032 battery, and compatibility with Google’s Find My Device network. The JioTag Go also has a replaceable battery, which gives it an advantage over the boAt TAG’s sealed battery design in some cases.

However, the boAt TAG has the upper hand when it comes to brand recognition. boAt has built a strong reputation for its affordable yet high-quality products in the audio space, which could help boost consumer confidence in its new venture into the tracker market.

Final Thoughts: Is the boAt TAG Worth It?

The boAt TAG is a promising new product in the Bluetooth tracker market, offering a reliable, affordable, and privacy-conscious solution for those looking to keep track of their belongings. With its strong set of features, including Bluetooth connectivity, a loud alarm, privacy protection, long battery life, and integration with Google’s Find My Device network, the boAt TAG stands out as a great value option.

At ₹1,299, it’s priced competitively, making it accessible to a wide range of users who want a simple and efficient solution for tracking their personal items. While it faces competition from other Bluetooth trackers like the Tile Mate and JioTag Go, the boAt TAG’s integration with Google’s network and its cost-effective pricing position it as a strong contender.

If you’re someone who frequently misplaces keys, wallets, or bags, the boAt TAG might just be the gadget you’ve been waiting for. It offers everything you need without the high price tag, making it a solid choice for anyone looking to keep their essentials secure.

In conclusion, the boAt TAG is a smart and practical product that delivers on its promises. It’s an ideal choice for users looking for a no-frills Bluetooth tracker that works efficiently and doesn’t burn a hole in their pocket. So, if you’re tired of misplacing your things, the boAt TAG could be the simple solution you need.