If you’re going to go through the trouble of posting something online, be it for your business or for personal reasons, the last thing you want is for no one to care or interact with it. But sadly, so many people and businesses struggle with getting worthwhile interactions for their online content. Luckily, there are some tricks that you can try to get more people interested in what you’re posting and more likely to want to engage with you because of it.
To help you see how this can be done, here are three tips for getting greater engagement with your online content.
Strive For Emotional Responses
If content doesn’t connect with people, there’s very little chance that they are going to want to interact with it at all. Knowing this, you’ve got to find some way for your content to resonate with people to the extent that they feel compelled to like it, comment on it, or share it with others. And to do this, you’ll need to elicit an emotional response from them.
To do this, you’ll need to think about what emotions you want to bring out of your audience with every decision that you make with your content. You can’t just create content for the sake of creating content. You’ve got to think about your goals, your motivations, and what you’re wanting this content to say to people as soon as they see it. This way, you’ll be able to reach an emotive level that will cause others to feel this emotion as well.
Use More Visual Content
It’s been shown time and time again that online audiences respond much better to visual content. So even if the content that you’re wanting to share is very text based, including some form of visual content will help your content get much more engagement.
When you’re creating this visual content, make sure you put in the time and effort to make it high-quality. Otherwise, you might get a negative response to what you’re sharing, which can sometimes be worse than no interaction at all.
Work To Build Relationships
When people feel like they have a connection to you, they’ll start to become much more likely to interact with your online content on a regular basis. But to get to this point, you’ve got to work on building real relationships with your audience.
To do this, consider commenting on their posts first. Then, when you get their comments back on your content, make sure you respond to them. By doing this, you’ll encourage them to share their voice more, as they’ll see you as someone who wants to interact with them and values what they have to say.
If you’re not getting the engagement you’d like with your online content, consider using the tips mentioned above to help you find some ways to see improvement here.