Useful Tips for Designing a BigCommerce Website
Around the world, there are more than 9 million online retailers. This means that if you are looking to design a BigCommerce website, make sure that your design stands out against the competition. There are a few ways to level up your store.
Our guide below has everything you need to launch the best online store possible and grow your business to reach the masses.
Read on to learn our top tips to get your BigCommerce website started off on the right foot.
Themes
BigCommerce has hundreds of responsive templates to choose from when you are designing your website. You might want to consider looking at the BigCommerce development services offered because they are very familiar with the wide range of themes available. There is something available for every type of niche and audience.
Keep in mind that there are only a few free templates, but there are plenty of premium themes to choose from. If you are familiar with CSS and HTML, you can easily make edits to one of the premium themes to make your site exactly how you want it.
You want to make sure that it is easy to navigate your BigCommerce website. The more intuitive it is for your customer, the more you increase your chances of someone staying on your site and going through with their order.
Make sure that you pay close attention to the menu on your site because this is one of the most important parts of the website. You want to avoid having too many links in the main menu because it can look overwhelming. Instead of adding a ton of links to the main menu, create a drop-down menu where you can add links below each category.
Reviews
Most people will look at reviews before they make a final decision, so it is wise to add customer reviews to your site. Making this small addition and leveraging reviews will help boost your conversion rates.
You can opt to display the product reviews right below the product descriptions so that it is easy to see what others are saying.
Images
When you have an online store, you need to make sure that the images do a good job of conveying how the product looks. The higher the quality the better it will be for customers to move forward with their purchase.
Stay away from pictures that are blurry because this will be a major turnoff for people. Think about yourself in your customers’ shoes. Would you opt to buy a product that the image doesn’t look that great or would you opt for the same product on a competitor’s site where you can clearly see the image?
Search Bar
Something else that you want to make sure your BigCommerce website has is a search bar. Customers sometimes have a product in mind when they come to your website. With a search bar, they can easily go to the bar and type in exactly what they are looking for without having to go through all the products until they find what they need.
You don’t want to leave it up to chance with the navigation menu, praying and hoping that your customer will know which category to select. Also, make sure that the placement of the search bar is highly visible.
Mobile Optimization
With so many people using their smartphones to make purchases, you need to make sure that your BigCommerce website is optimized for mobile devices. You don’t only want to make sure the theme is responsive you also need to make sure that the images look good on smaller screens.
BigCommerce has a built-in feature option where you can add mobile shopping and you can also add mobile payments to your online store. Your conversions will be boosted because it will be easier for customers to pay using Apple Pay or PayPal One Touch.
Shipping Costs
It is a smart move to be transparent about shipping costs with your website visitors. When a customer doesn’t figure out how much shipping will cost until it is too late in the order process it will lead to a higher abandonment rate.
Do not display the shipping costs at the very end, instead make sure that your customers can see how much shipping will be ahead of time. Another option is to have a shipping calculator available for the customer to calculate the final cost before they go to the checkout page. This transparency will prepare your customers for what to expect.
Consistent Branding
The more consistent you are with your branding the more you will stand out against your competitors. Every element of your website should incorporate your branding so that customers can instantly recognize your website.
Use your primary brand colors in your buttons, links, and navigation menu because this will keep everything consistent.
Copy Matters
Most people skim when they read which is why you need to keep your copy short and to the point. Customers will rarely take the time to read an entire page of text. Focus on making your copy short paragraphs and bullet points that highlight the most important messages you want to relay.
When your copy is short and to the point, it will allow your customers to find the information they need quickly and it will benefit you because they will stay on your site.
Trust Seals
With the rise in identity theft, you have to make customers feel safe. A great way to let a customer know they can trust your site with their sensitive information is by adding trust seals.
These seals ensure everyone that the transactions are processed securely and they don’t have to worry about their credit card information ending up in the wrong hands.
Ready to Design the Best BigCommerce Website?
With our tips above, you can start designing your BigCommerce website with confidence. The better your design is the easier it will be to organically convert your site visitors into buyers. A well-designed BigCommerce site will help build trust because it allows a customer to have a smooth shopping experience.
If you’re looking for more website tips, make sure you continue browsing this section for our latest guides.