Businesses and marketing professionals always look for ways to improve their email marketing game. One efficient way to accomplish this mission is to invest in themselves by attending conferences and industry events.
Unlike digital resources like podcasts and webinars, offline events allow attendees to network, learn from the top minds in their respective industries, and make the most out of exclusive experiences packed with insights and opportunities.
Let’s take a detailed look at MailCon, the world’s largest email and omnichannel marketing conference.
What You Need to Know About MailCon
MailCon is an email and omnichannel marketing conference that goes beyond the basic industry tips and tricks by providing content and education on the latest technology, trends, and strategies in email marketing, lead generation, and marketing automation.
Since email is one of the most effective channels to reach consumers, businesses of all types use it to improve their engagement and conversion rates, as they offer exclusive deals and insights into their companies. In fact, around 64% of small businesses launch email campaigns to reach more prospects and nurture existing clients.
By utilizing and understanding email marketing analytics, brands can make data-backed decisions that will resonate with subscribers, bring in more high-quality leads, and positively impact their business ROI. For that reason, marketers look to get inspired, connect with other industry experts, and learn about the ways they can improve the effectiveness of their email campaigns and digital strategies.
Through the years, MailCon events have shaped a niche community by empowering attendees with real-world expertise through networking events and thought-leadership opportunities.
What to Expect at MailCon Events
Every email conference organized by MailCon is designed to help attendees expand their knowledge by establishing relationships with other industry masterminds and, ultimately, their target audience.
Here’s what attendees should expect when attending a MailCon event.
By carefully gathering a diverse group of industry experts and influencers, MailCon conferences deliver authentic and valuable content and insight based on proven email marketing strategies from world-class thought leaders.
MailCon brings together C-level executives, top email experts, publishers, and advertisers to meet, network, and work with to cultivate growing relationships.
MailCon’s mantra is “work hard and play hard,” so every attendee can rest assured that their time working will be complemented by some of the most incredible entertainment options covered during any conference.
New Themes & Topics
MailCon keeps its community members in the loop about industry news and trends through its webinar series, blog articles, and email blasts highlighting new happenings.
What’s Next for MailCon?
The conference will make a much-anticipated return next spring with MailCon Las Vegas 2023. This three-day in-person event will feature top agencies, brands, and automation solutions in email, lead generation, omnichannel, push, and SMS marketing.
Here is why MailCon is a must-attend event for every business owner and digital marketing expert looking to eliminate guesswork and create lasting connections with clients and target audiences:
- MailCon provides professionals the ability to learn about the latest technology solutions and trends
- MailCon attendees access invaluable information on email marketing strategies that improve overall performance and deliverability
- Increased opportunities to build relationships with publishers, advertisers, affiliates, and marketing professionals from various industries, including insurance, travel, eCommerce, financial services, healthcare, legal, home services, and more
- Shared insights that build successful email marketing programs and establish an omnichannel presence
- Unrivaled networking opportunities that can enhance your career
The next MailCon event will be highlighted by a flexible meeting space at the Caesars Forum, exhibit spaces, enlightening sessions with tailored content, panel discussions, workshops, happy hour, networking soirees, and direct access to the best local luxury hotels and nightlife.
Email marketing conferences enable brands, publishers, affiliates, and marketers to explore the power and potential of email marketing with insights shared by technology innovators and industry influencers.
If you’re looking to better understand the ins and outs of email marketing, lead generation, and marketing automation, save the date and enjoy the MailCon experience in 2023.