Google’s featured snippets are the first thing a user sees in the search results for their query. Everyone liked the innovation from Google. Users receive a quick response: sometimes, this is quite enough, and there is no need to surf further. SEO specialists have realized that thanks to highlighted fragments, they have a better chance of conversions and attracting record volumes of traffic to their sites.
Different types of featured snippets
Featured snippets Google can look different:
- A paragraph with a selected fragment of the text
- YouTube videos
- A marked, numbered list or its fragment
These are the primary forms of selected fragments that directly affect the promotion of the site. Snippets are often confused with additional types of search engine results. These are things like the knowledge panel on the right, as well as knowledge cards and entity carousels, which typically include items from different stores so that the user can compare prices without having to visit each site individually.
Featured snippets’ impact on your brand and SEO
When a page occupies the top position in search results (SERP), it helps to shorten the path to the first position, and therefore, you are constantly in the eyes of potential customers. Trust in the brand is growing, especially since most of the pages with featured snippets are in the top 10.
At the same time, the number of clicks may decrease because users quickly find the information they want and often do not need to read additional materials. However, this statement is not true for all results. Research shows that “position 0” generates 35% more clicks and leads to increased traffic and conversions.
The way to position Zero
There is no universal advice on how to get featured snippets. Your path should be based on the main principles of building any useful content:
- Relevance of the page topic to the most popular and relevant user requests.
- Complete disclosure of the topic. The material should be meaningful and useful.
- Use headings and subheadings that include your main keywords.
- How-to sections and DIY ideas have great chances of success.
- Illustrate text materials with high-quality videos and images.
- Use of lists, tables, video fragments, short but understandable answers, and explanations.
Imagine yourself in the shoes of a search engine: what short fragments of a page could you extract in a snippet? Usually, these are passages of text or tables with a total volume of about 40-50 words.
Featured snippets are an ambiguous solution, but provided that all the content of your site is of high quality, it will work in your favor. Learn more about selected fragments on the pages of our blog. We will also tell you about other useful things so that your online business gets even more tools for promotion and, therefore, more development opportunities.