Business

12 Best Online Reputation Management Software Tools for 2026

Your online reputation is often the first impression your customers get. In fact, research shows over 93% of people check reviews before making a purchase decision. That makes online reputation management (ORM) more than a nice-to-have — it’s essential.

The good news? There are powerful software tools designed to monitor your brand mentions, request new reviews, remove harmful content, and help you stay in control of how your business is perceived.

Whether you’re a small business owner or part of a marketing team at a growing startup, this guide covers the top online reputation management software tools for 2026.

Best Online Reputation Management Software (2026)

Here are our picks for the best ORM software this year. We evaluated each based on features, user experience, support, affordability, and unique capabilities.

RankToolBest For
1Erase.comRemoving harmful content & improving Google presence
2Guaranteed RemovalsFull-service removals, especially legal takedowns
3BirdeyeMulti-location businesses needing review automation
4Reputation GalaxyAutomated monitoring and SEO-boosted suppression
5PodiumReview collection & messaging for local businesses
6OpteryRemoving personal data from data brokers
7DeleteMePrivacy-first ORM for individuals and executives
8Top Shelf ReputationSpecialized court record and arrest removal
9Reputation DBSearch suppression and reputation insurance
10Push It DownSEO-focused content suppression for businesses
11Reputation FlareAffordable ORM for startups and solo founders
12Brand24Social listening and real-time sentiment tracking

1. Erase.com

Best for: Removing negative content, search results, and improving online visibility
Use case: Court record removal, mugshot takedowns, content suppression, and airbnb review removal

Erase.com is a trusted leader in the online content removal space. Their platform focuses on getting harmful Google search results permanently taken down — not just hidden. Whether you’re dealing with false allegations, outdated court records, personal info leaks, or negative reviews on platforms like Airbnb, Erase.com handles it through legal requests, direct publisher outreach, and proven SEO strategies.

Key Features:

  • Legal takedown form support (DMCA, court orders, etc.)
  • Suppression services for hard-to-remove content
  • Dedicated account managers
  • Custom ORM strategies for individuals & businesses

Pros:

  • Strong legal expertise for removals
  • Transparent pricing and timelines
  • Includes Airbnb review removal as a specialty

Cons:

  • Less suited for DIY software users

Pricing: Starts around $1,500/project; contact for enterprise plans

2. Guaranteed Removals

Best for: Full-service content removal with legal support
Use case: Professionals, executives, and business owners with damaging press

Guaranteed Removals focuses on guaranteed results — they won’t charge unless the content is successfully removed. Their service is ideal for high-stakes cases involving defamatory articles, arrest records, contact google about reviews, or privacy violations. With a legal team on standby, they handle complex removals with precision.

Key Features:

  • Guaranteed removal or no payment
  • Media outreach and publisher negotiations
  • Long-term monitoring and suppression add-ons

Pros:

  • Legal-first approach to removals
  • High success rate across media and mugshot sites

Cons:

  • More expensive than software-only tools

Pricing: Starts at $3,000+ depending on scope

3. Birdeye

Best for: Multi-location businesses with large review volumes
Use case: Franchises, dental clinics, automotive, and service brands

Birdeye offers robust review generation, social proof widgets, listings management, and a centralized dashboard. It’s particularly popular among healthcare, real estate, and automotive brands.

Key Features:

  • SMS review requests
  • AI-powered review replies
  • Google integration for GMB reviews and Q&A

Pros:

  • Scalable for large teams
  • Integrates with 3,000+ apps

Cons:

  • Pricing can be high for small businesses

Pricing: Custom pricing; often starts around $350/month

4. Reputation Galaxy

Best for: Real-time alerts and brand mention tracking
Use case: Brands that need rapid-response suppression and review engagement

Reputation Galaxy combines monitoring, SEO strategy, and automation. It uses AI to detect harmful content early and deploys suppression campaigns using web assets like blogs, PR, and review sites.

Key Features:

  • Custom alerts and keyword tracking
  • Positive content creation for search suppression
  • Google auto-complete cleanup

Pros:

  • Fast reaction times
  • Effective for ongoing reputation repair

Cons:

  • Not a removal-first platform

Pricing: Starts around $500/month

5. Podium

Best for: Local businesses focused on text-based review gathering
Use case: Dental offices, salons, HVAC companies, restaurants

Podium makes it easy to collect reviews via SMS right after a customer interaction. It also lets you manage customer messages, webchat, and payment links from a single app.

Key Features:

  • Automated SMS review asks
  • Unified inbox for all messages
  • Integration with Google, Facebook, and industry review sites

Pros:

  • Easy to use
  • Strong mobile app

Cons:

  • Lacks deep removal or suppression features

Pricing: Starts at $249/month

6. Optery

Best for: Personal data removal from people-search and data broker sites
Use case: Executives, influencers, and privacy-focused professionals

Optery automatically scans and removes your personal info from hundreds of data broker sites. It’s a must-have for anyone serious about digital privacy and risk reduction.

Key Features:

  • Quarterly reports with screenshots
  • Opt-out automation
  • Data exposure risk dashboard

Pros:

  • Industry leader in data broker opt-outs
  • Excellent for executive reputation

Cons:

  • Doesn’t handle negative reviews or search suppression

Pricing: Free plan available; paid plans start at $9.99/month

7. DeleteMe

Best for: Personal privacy and data broker removals
Use case: Individuals wanting to reduce online exposure

DeleteMe offers similar capabilities to Optery with a more concierge-style experience. They manually review removals and provide ongoing scans.

Key Features:

  • Hands-on data broker removal
  • Quarterly reports with removal results
  • Family and enterprise options

Pros:

  • Great for non-tech users
  • Proven track record in privacy protection

Cons:

  • No review management features

Pricing: $129/year per person

8. Top Shelf Reputation

Best for: Arrest record and court document removals
Use case: Clients with sensitive public records they want removed or suppressed

Top Shelf Reputation focuses on high-impact content removals. They have an in-depth process for court record takedowns and specialize in state-specific mugshot and background search removals.

Key Features:

  • Arrest and court record suppression
  • Legal takedown support
  • Database delisting from sites like Mugshots.com and Justia

Pros:

  • Legal precision
  • Effective for record-heavy queries

Cons:

  • May not support review-focused businesses

Pricing: Case-by-case quotes

9. Reputation DB

Best for: Content suppression, reputation insurance, and online risk mitigation
Use case: SaaS founders, executives, and high-net-worth individuals

Reputation DB doesn’t just monitor and suppress — it also provides proactive coverage. Their platform offers “reputation insurance” in the form of advanced suppression and backup content plans.

Key Features:

  • AI monitoring and suppression engine
  • Branded content creation
  • Reputation snapshots and reporting

Pros:

  • Offers suppression at scale
  • Innovative pricing and performance models

Cons:

  • Less focused on removal

Pricing: Starts around $600/month

10. Push It Down

Best for: Search result suppression through content saturation
Use case: Businesses unable to remove content legally but need visibility control

Push It Down is exactly what it sounds like. It builds and ranks positive content across sites like Medium, Google Sites, and branded microsites to bury unwanted links.

Key Features:

  • Full-service SEO and ORM
  • Link monitoring and PR strategy
  • Client dashboard and reporting

Pros:

  • No legal conflict needed
  • Ideal for long-term content control

Cons:

  • Takes time to see results

Pricing: Starts around $1,000/month

11. Reputation Flare

Best for: Bootstrapped startups and solo professionals
Use case: Founders looking for budget-friendly ORM with real results

Reputation Flare offers affordable ORM with optional upgrades like branded content, review replies, and SEO support. It’s easy to start with and good for light-to-moderate needs.

Key Features:

  • Simple dashboard
  • On-demand removal requests
  • Suppression and PR plans available

Pros:

  • Low monthly fees
  • Transparent packages

Cons:

  • Limited enterprise options

Pricing: $299/month and up

12. Brand24

Best for: Real-time social media and web monitoring
Use case: Companies that want to catch viral mentions early

Brand24 helps you track brand mentions across the web, including social media, blogs, forums, and news outlets. You can gauge sentiment, analyze trends, and respond fast.

Key Features:

  • Web-wide sentiment analysis
  • Share of voice metrics
  • Slack and email alerts

Pros:

  • Easy to integrate
  • Great for reputation monitoring

Cons:

  • Doesn’t help with review generation or removal

Pricing: Starts at $99/month

How to Choose the Right ORM Software

Choosing the right online reputation management software depends on your goals. Here are a few key questions to ask:

  • Do you need removal, monitoring, or suppression?
    Not all tools do everything. Legal removals require different services than SEO suppression or review generation.
  • What’s your industry?
    Healthcare, real estate, eCommerce, and hospitality businesses all have different ORM needs.
  • What’s your budget?
    Full-service ORM starts at $1,000 to $3,000. Software tools can be as low as $30/month.
  • How hands-on do you want to be?
    Some tools offer DIY dashboards, others provide concierge support.

Pros and Cons of Using ORM Software

ProsCons
Save time responding to reviewsSome platforms are expensive
Monitor your brand across multiple sitesNot all tools offer removals
Increase trust with customersTakes time to build results
Suppress or remove harmful contentLegal removals often require expert help

Final Thoughts

Reputation management is no longer optional. Whether you’re trying to remove a bad review, bury a harmful article, or simply keep your Google presence polished, the right ORM software can save you time, stress, and business.

Start with a tool that fits your needs, and scale from there. For removals, go with Erase.com or Guaranteed Removals. For automation and monitoring, consider Birdeye, Brand24, or Reputation Galaxy. No matter your choice, taking action today will protect your reputation tomorrow.

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