Many small business owners think that SEO or search engine optimisation is something they should handle themselves and that doing so will save them money. This latter part of that statement is obviously true, you will reduce your outgoings. However, unless you happen to be an SEO expert, you will not achieve the results that a reliable SEO agency can. As the Internet evolves, so does SEO and if you haven’t got your finger on the pulse, you will quickly be left behind.
Here are some of the strategies that an SEO agency uses to drive traffic to a target website.
- Search Engine Optimisation – A lot of people are using search engines such as Google to look for products and/or services they need. If your digital platform is not optimised for these, you will miss out on many potential customers. There are various ways used to boost a website’s rankings, which include specific keyword insertion on the target website and link-building.
- Link Building – One of the most productive ways to put inbound links onto the web is blogger outreach link building, which involves writing blogs related to your industry and these articles contain carefully placed links that lead the user to you landing page. The blogs are typically posed on independent blogging platforms with a high volume of traffic. You can place a regular order of several articles per month, which puts out great inbound links that deliver results. There are other ways to build links, which the SEO agency uses to strengthen your domain authority and with professional analytical software, everything is closely monitored.
- Social Media Marketing (SMM) – This should be a two-pronged attack. An SEO agency would have an in-house SMM team managing your profiles and by publishing quality content regularly and interacting with users, there will be a significant increase in your followers. On the other hand, the second approach is social media ads which can be a very effective method to drive web traffic to your platforms. Creating short videos to introduce your team and your products is a great way to boost your branding, which is something an SEO agency can help you with.
- Pay Per Click Advertising – PPC advertising can give a great ROI if a professional team is handling the campaign. This is because they have the resources and experience to place the ads on the most effective platforms. Facebook and YouTube are both very popular platforms to place PPC content and by setting specific variables, it is possible to fine tune who gets to see your ads.
If you would like to explore the potential that SEO offers, search online for an SEO agency and they would start with an SEO audit to determine any issues on your online profile. With this information, their team can tailor a digital marketing plan that delivers results. With ongoing SEO, your business will reap the rewards of hiring a top performing SEO partner. The best way to really get an edge on your rivals is to invest in SEO, which will boost your company’s visibility across a wide range of digital platforms.