As a business owner, if you think the product packaging is just packaging, then prepare yourself for failure. The way you package your products plays a major role in consumer decisions, more so than you can think. Your product packaging communicates many things, from your company’s value to the uses of your product.
In fact, the packaging is as important as the item itself since it is a marketing strategy and a communication tool for your brand. That is why you need to take packaging more seriously. Here are some of the transformations in product packaging.
Reduction of Packaging Materials
To save time and money, industries use less packaging material for packing items with more components. They are making the packaging boxes thinner, lighter, and more robust designs. This is to enable them to carry all parts as a single package.
Manufacturers are also packaging closer to the factory to avoid carrying empty boxes. They use tapes to ensure company products are intact and safely packed. They have good-quality single-sided tape that will ensure your products do not spoil during transportation. They have a variety of single-sided tapes to choose from.
This technique offers improved functionality. There are two categories of these submarkets. First is the intelligent packaging, which consists of features that show status and communicate item changes. The second is the active packaging that provides functionalities like barrier and moisture control. Smart packaging involves a combination of unique materials, design as well as science and technology.
This packaging has many benefits in terms of saving to both industries and consumers. The driving forces behind smart packaging are:
Brand Protection – This is very important, especially for businesses experiencing hits on the black and gray markets. Using smart technology can help in verifying the authenticity of the product.
In addition to brand protection, smart marketing also helps extend the shelf life of products. If this technology can prevent food spoilage for even a day, the cost-saving is enormous.
Safety – For the pharmaceutical and food industry, safety influences decisions. Hazards for these sectors are very high and can lead to the closure of a company. Therefore, for such industries, smart packaging technology is a major boost.
Better Recycling – Everyone in the world is moving from things that are hard to recycle and affect the ecosystem. That is why they are using a recyclable structure such as PP-PE, PP-PP, PE-PE or single-layer PE, or PP.
Due to the strict regulations in the pharmaceuticals and food sectors, the industries are becoming more innovative. They are doing everything to find effective ways to help their products comply. The smart packages will continue to grow; however, there are barriers to rapid growth like sustainability, money, and legislation.
The world is moving toward more sustainable packaging methods. So industries are using plastics made from starch while others are using cardboard. However, the availability of biodegradable materials, as well as the high price, is affecting the spread of this packaging.
There has been an increase in the growth of square cartons used to pack drinks. Furthermore, companies use form fill and sealed pouches rather than rigid packaging. This has helped save space and minimize packaging weight, which eventually saved cost.
Reasons Why Product Packaging Is Important
Differentiates Your Products From Others
There are quite many products like yours competing for the same customers. According to research, most consumers decide to purchase a product based on the packaging. Therefore, your product packaging has to stand out among your competitors to make your business grow.
The main reason for packaging is to protect the products from any damage during transportation and storage. Proper packaging ensures products remain in a good state throughout their logistic chain. It protects the product from light, humidity, and heat, or any other external factor.
Packaging ensures that the products and consumers are safe. Your packaging should have important information about the product and its safety. For instance, if it is food products, include the expiry date and the ingredients used.
Nowadays, most consumers are going for fit-for-purpose packaging. They want products with incredibly user-friendly packages. Only consumers can judge the usability of packaging. So, go for an easy to fold, open, or close package that can be reused or recycled.
Consumers are more conscious of the environment. Therefore, they look for a carbon footprint on products before they purchase a product.