There’s no question that there’s a link between employee experience and a company’s business performance. Motivated and engaged employees tend to give you their all and stay with you. Their satisfaction also tends to spill over to customers, for whom they go the extra mile. Also, if your employees are generally happy, word gets around: you’re able to better recruit.
The most common way to gauge employee experience is through surveys. But exactly what is an employee experience survey? Read on for that and more.
What is Meant by the Employee Experience?
Let’s go there first. Essentially, employee experience boils down to what staffers encounter, observe, and perceive during their tenure at a company, beginning with their job candidacy.
Why is the Employee Experience Important?
The EX, as employee experience is often called, can really help an organization – when the experience is positive. To wit, satisfied employees lead to:
- Increased engagement and productivity. And engaged and productive employees are easier to retain. On the other hand, employees who are disengaged can hurt your bottom line due to decreased productivity and profits, plus a rise in absences.
- Less absenteeism. Employees who don’t feel the greatest about their employer tend to take more days off – it’s human nature. The good news is that the opposite is also true.
- Better work quality. Happy clients tend to be more creative and innovative.
- More satisfied customers. Yes, the employee experience impacts the customer experience. How an employee feels about their workplace experience is usually carried over to how they treat customers.
- Improved recruitment. Trust us: if more employees are unhappy with a particular employer than not, word will get around. This affects your ability to recruit top talent, no matter how big the paycheck.
Just What is an Employee Experience Survey?
Even before the pandemic, organizations have increasingly prioritized improving the employee experience. Now that employees overall have more leverage – thanks in large part to COVID-19 – and are rethinking where they want to work and why, a positive EX is more vital than ever to organizations’ profitability.
A popular and effective way to measure the employee experience is through an employee experience survey, which a consultant can help you with. That way, you stand an excellent chance of remedying what needs fixing. Such surveys gauge employee attitudes, views, and perceptions of their organization.
What are Steps I Can Take to Prepare for the Survey?
Before conducting an employee experience survey, you should:
- Have a clear objective. Determine precisely why the survey is being conducted and what you plan to do with results.
- Communicate with employees. You want to do this before you distribute the survey. Doing so will improve response rates, and employees will be more apt to answer questions candidly. Tell staffers what you’re doing and why.
- Craft the survey. This is not something you want to throw together, although there are some basic questions that employees of any organization should be asked. Make the questions as specific to your company as possible.
- Establish a timeline. Time is indeed money, so you don’t want to be dawdling here. Figure out when the survey will go out, when the survey ends, when results should be examined, and based on survey results, when an action plan should be drawn up.
Now that you know what an employee survey is, and why it’s important, you can get going with finding out how your employees feel and adjusting where necessary. And if you need outside, expert help, we highly recommend the HR consultant Mercer.