When it comes to running a blog, it may seem fairly simple at first glance. All I have to do is write about a topic and then publish the blog post, right?
But the reality is that there are many different factors to take into account in order for our blog to gain relevance, avoiding it to fall into the deep abyss of the internet. Ultimately, the point is for our content to reach others.
Sometimes it is enough to acquire knowledge through practice or expert advice; other times you may require blog writing services. Either way, we have compiled the top 5 rules to blogging that you absolutely need to keep in mind.
#1 Provide useful content to your potential readers
This first tip may sound generic or cliche, but we should always remember to put ourselves in the skin of our potential readers or customers. It is not enough for internet users to find your blog, but your content must engage them so that they stick around. What good is it if someone visits our site and then leaves in a matter of seconds?
Imagine you run a blog dedicated to Law. Think about what you would like to read as a person interested in the subject. What information would you like to find on the web?
Surely useful resources such as legal tips, the best law firms, curiosities, or news on the legal world… the possibilities are endless.
The important thing is that you stick to what is expected from your blog and that all the content you provide is useful and high quality; no one wants a website full of irrelevant content.
#2 Get familiar with SEO
SEO, the acronym for search engine optimization, is a set of activities aimed at getting a website or blog post -any internet content for that matter- to get more traffic. This is achieved through the correct implementation of keywords in the text, a good structuring of the content, and catchy titles containing the keyword, among other considerations.
It is vital that we are familiar with SEO, due to the high competition that exists today to achieve visibility in search engines such as Google. The more optimized our content is, the better our blog will be positioned in search engines. This means that we are much more likely to reach our target readers.
Although it seems simple and intuitive, implementing SEO on our blog can be more difficult than it sounds. It never hurts to get help from someone with experience in marketing, market analysis, or SEO. Now, this brings us to the next tip…
#3 Blog writing services
Sometimes we need extra help from people who are experienced in marketing and copywriting. Especially if you are just starting your blog. Though it is also useful even if you already have an established reader base, a lot of responsibilities, and not enough time to dedicate to optimizing your content and your blog.
Through these services, you can find quality writers familiar with text structure and SEO.
For a simple payment, which is processed by the intermediary site, you can request an article, providing all the necessary keywords and writing instructions. Some of these sites are Panda Copy, iWriter, or SEOButler.
On the other hand, you can opt for an agency specialized in marketing and SEO, if you have the budget and prefer higher quality content – though for a lower price you can still find outstanding writers; it’s all about searching and investigating.
#4 Email marketing
You’re unlikely to succeed as an online content creator overnight. Every business startup -including a blog- requires patience, perseverance, and dedication. In the beginning, you’re likely to feel frustrated as you don’t get the visitor traffic you expect or need.
Demotivation easily creeps into our routine, but we must learn to overcome it.
During the early stages of creating your blog, all you have to promote it are your personal social networks. Unless you invest in an advertising service. We all rather make money than spend when it comes to having a website. Before you invest, try to implement an email marketing strategy.
Email marketing consists of having an email list of people to send updates about your blog or new posts to. I’m sure you’re familiar with seeing that “subscribe to our mail list” on a million websites.
If you’re just starting out, your list is limited to people you personally know and who you think might be interested in your content. For example, you will not include your grandmother in this list.
As your blog traffic grows -thanks to SEO and all the previously mentioned- many users will join the mailing list willingly. Just be careful and don’t overdo it. Nobody likes to have dozens of emails with promotions in their inbox.
#5 Make a name for yourself
Even if your social networks are not yet crowded with devoted followers, you must build a strong image on the Internet. Where do you think people look for information about websites or products online? On social networks.
You don’t need to be an expert or a community manager, but you do need to maintain an up-to-date and professional profile to add credibility to your blog.
Connect your social networks to your blog, and vice versa. This way people who follow you on Twitter, for example, will end up reading blog posts you’ve written.
Or maybe someone who has just discovered your website will follow you on social networks so that they don’t forget about your existence and stay updated on the latest updates. It’s a win-win situation.