Every year, technology becomes more important in the business world. But are you up to date with the latest trends?
As a small business owner, you can’t afford to take your foot off the gas and fall behind the times. Over the past couple of years, thousands of businesses have done this and experienced the consequences – and it’s not pretty.
Make no doubt about it; you need to be at the top of your game. Primarily, you need to be on top of your technology.
Tech is everywhere in modern business. Smartphones, emails, cloud services, video conferences, digital marketing – there’s so much tech, it’s hard to keep track of.
Therefore, if your business is feeling a little dated and needs to catch up with the times, use these easy tech tips designed specifically for small businesses. Also, there are many business software and tools like erp.express to make business operations go smoothly and bring better results.
Collaborate with Your Team Using Office 365
In these times, you and your employees need to be communicating with each other across one consistent (and reliable) online platform. The answer? Office 365.
Through Office 365, everyone will be able to access shared files, communicate with each other remotely, and keep their work secure. To learn more about this and cloud governance for Office 365, visit avepoint.com.
Automate Your Marketing
Now, thanks to modern tech, you no longer have to do everything manually – and this includes marketing.
If you’re scratching your head about this, don’t worry, it will all make sense in a second.
Basically, you can now automate your online marketing. What this means is that you can get software to do it for you.
For example, let’s say you have a database that contains 300 customer emails. Next week, there’s going to be a huge sale in your store, and you want to let your customers know about it. Rather than going through the painstaking process of typing each individual email to your 300 customers, you can use automation software to help you craft one email that will be automatically personalized to each receiver.
In addition to this, you can also automate various other business functions, such as invoices and billing. With that, your business can generate invoices and send payment links when sending digital invoices to customers to quickly and safely pay with a credit card through their mobile devices.
Post Tons of Content on Social Media (Facebook, Instagram, Twitter)
Social media is the king of modern tech. Without it, businesses wouldn’t be able to communicate with customers to the extent that they currently do.
Think about it: every single day when you open Facebook or Instagram, you likely encounter at least a couple of posts from companies you like. The reason why companies post so much is simple: it works.
So, whatever your business niche, make sure to post tons of content to your social media pages. Doing this will help to grow your brand name, engage customers, and promote your products and services.
Offer Customer Service Through Your Website
Technology has drastically affected customer service over the past decade. Now, a lot of businesses are using technology solutions to provide digital customer service, which they usually do through their websites and social media pages using ‘chatbots’.
Chatbots are nifty little pieces of software that can speak to customers and provide customer service as a real person would. If you want to save your business time and effort, you should definitely use chatbot software to your advantage.
Use a Phone VoIP System
Lastly, if you have several phone agents working for you, you should clear out your traditional phone system and use a business VoIP system instead. This will provide you with a lot of benefits, from scalability to clearer voice quality.