The organization of corporate events is essential for the growth of a company. From these multiple benefits are obtained such as improved visibility for the brand, customer education, business promotion and enriching experience for the user, which can be reflected in an increase in the number of sales.
In fact, about 89% of marketing professionals bet on events as a growth strategy, according to data from the Customer Attainment From Event Engagement study. According to the experts consulted, this kind of event generates and brings remarkable value to your brand.
However, organizing business events is not a single day’s task. There are several aspects that must be taken into account to ensure that the meeting meets the objectives set.
In search of supporting companies and startups to carry out events that generate value for their brand, it is that the company specialized in events The Room was given the task of gathering these six tips that will help you make your corporate event a success.
Be clear about the objectives of the event
First of all, you must take into account what objectives you want when organizing the event, with this you can define whether it is worth organizing an event and of what kind. It can be to promote a new product, present structural changes, generate networking regarding a specific topic or sector, or with the aim of motivating employees.
Knowing the objectives will help you define what kind of event it will be and what will be the most appropriate format. If what you are looking for is to educate your clients or connect with actors from a specific sector, you can consider a seminar or conference; If what you are looking for is to reach journalists, you can prepare a breakfast accompanied by a question session; While if you are looking for networking and linking with key actors, then a cocktail, dinner or launch event may be the most appropriate outing.
Find the right place
It is essential to find an appropriate site that fits with the kind of event that is going to be held since a specific location is required for each type of event.
If a brand launch is going to be held for select clients, it is recommended that it be in a closed space to generate an intimate atmosphere, while if it is an end-of-the-year celebration, it can be more informal and take place in a garden or spacious lounge
On the other hand, the location of the place greatly influences the attendance of the event, looking for a space close to office areas. If it is for the general public, try to do it near a public transport route. Be empathetic and think that if you hold a celebration away from the city you could complicate your guests’ agenda.
As far as possible, try to make your events in specialized stores, because that way you can save a lot of logistics work and you can count on everything you need to make your event perfect.
Create an experience worth remembering
Experts say that a customer is always willing to buy or recommend a product after living a pleasant experience prior to its acquisition. If in your event you are going to present a new brand, think in a way that impacts the memory of your attendees.
If it is a new computer, an app or even a simple accessory, look for the customer to get involved, interact with the product and can give you his opinion, in this way, he will be satisfied with your event and will not hesitate to discuss it with his acquaintances. Accompany it with food and drinks.
As part of a complete experience for the assistant, you can resort to decoration. To inspire creativity within the people, a photo mosaic wall at events is a good choice too. There will be many of us who like photo mosaic, and placing those within your event will surely leave a good impression on attendees.
Further, the context of the event must be taken into account to offer the most appropriate type of food. If it is a long-term celebration, such as a year-end event, a full meal menu will be the most convenient. However, if it is something of a short duration, you can offer canapés or cocktails that are practical for both you and your assistants.
The liquor bar adds value to your event, there are even those who show off by offering prepared beverage services, but always consider that many people do not drink or do not want alcohol at the moment, so offer everything a bit.
And don’t forget about booking a good photography team for your business event. Nowadays, it has become one of the most important parts of any event, whether it is a corporate party, events or family function, you can’t miss that. While are plenty of photography companies that you could find, we suggest you hire Ignite Images Event Photography for your business events. They are very professional, offer a good range of prospects for corporate events and parties.
Know the Opinion of the Attendees
When your event concludes, it is time to know what your guests think of the experience they have had in your event. You can give a card to receive comments, or send a thank you mail and take it to be told what they liked the most and the least. Knowing it will help you organize future events that are much better and consistent with the taste of your target audience.