Business owners understand that marketing is a primary aspect of running a company. It is the backbone of a business. History tells us that even in older times, people used to do marketing through word of mouth. In the modern world, people have adopted many technical tools and contemporary technology to promote their brands and boost their sales. Digital marketing has taken the marketing world by storm. A growing number of brands are venturing into online marketing to reap its benefits.
With time digital marketing has become a vast field, and it encompasses several components. When it comes to numerous digital marketing constituents, it is content that can help a campaign achieve success. Video marketing is a significant element of digital marketing, and over the years, it has gained immense momentum. Generally, people in today’s age prefer consuming content through video over reading text.
Moreover, experts say that visuals and audio together leave a substantial impact on viewers’ minds. They remember the brand’s message vividly. Video marketing trends change with time, and businesses that go with the flow and incorporate ongoing trends manage to garner more sales. Many companies are striving to launch video marketing but have no clue how to go about it.
The following are some of the hot reckoning video marketing trends of 2021:
1. VIDEOS WITH SUBTITLES
Videos with subtitles can change the marketing game for brands. When marketers put captions in their video content, they give their videos another reason to appear on search engines. SEO, search engine optimization still has not progressed well. It reads the text from the audio of a video, but it can read captions and put keywords captions on the first page. Business owners are on the lookout for marketers who know how to transcribe a video and give captions to their video content.
Furthermore, marketers can modify the transcription here and there and use that script as a blog. Many people prefer watching videos on the go. With captions, they do not need to turn the volume up and understand the context through subtitles. Captioned videos help deaf people watch videos and increase brands’ views, which is a way of measuring video marketing success.
2.LIVE VIDEOS ON SOCIAL MEDIA
Going live is not a new trend, but it is one that is becoming popular now. People have become smarter, and they do not get influenced by well-shot and edited videos. They feel that the real product is different from what they show in videos. Going live helps brands earn authenticity and display the accurate picture of the product and their services. Moreover, when brands go live, viewers can write comments and post their queries. Business owners can facilitate them there and then and answer their questions while being live.
3. SHORT MOTIVATIONAL VIDEOS
Gone are the days when commercials were the only video content for brands to lure customers into purchasing their services. Today, brands have multiple channels where they can launch their campaigns. Various platforms have given them the freedom to post diverse content. Experts say that in 2021, motivational videos will garner more views and successfully catch people’s attention.
Modern life is hectic, and people have much on their plate; they prefer watching videos while commuting. Motivational videos help people believe in themselves, and they end up purchasing the brand’s product. The key is not to have very long videos and have correct intonation and pronunciation in motivational videos.
4. INTERACTIVE AR CONTENT
Augmented Reality, commonly referred to as AR, is a breakthrough technology that has transformed many business operations. AR lets people try the product without getting their hands on it, making an informed decision. Virtual Reality impacts video marketing significantly, and experts predict that the trend will dominate the market for this year. It gives brands different ways of enhancing customer service and their visibility. With AR, companies can put spectators in a place where they feel they can firsthand experience the action taking place.
5. VIRTUAL EVENTS
People were not very keen on virtual events and opposed organizing online events as they felt that the Internet could not replace the impact of physical presence. While they may be right, the epidemic COVID-19 forced them to organize events digitally, and they found them successful. Experts say that virtual events will continue to see big-time engagements from users and improve the brand’s visibility. Making and recording virtual events videos helps companies save time, money, and resources as online events are not heavy on the pocket but manage to get views.
6. USER-GENERATED VIDEO CONTENT
Audiences find user-generated content fun and authentic. They may feel that bands exaggerate when they talk about themselves, but they believe other users’ experiences. Brands can ask customers to post their testimonials and reviews in video and use them for their promotion. Today, people have instant access to many things, and one search opens up a sea of information from them.
Before spending their hard-earned money, they prefer doing a quick search. User-generated videos help brands improve their reach and make them accessible to more people. Marketing experts suggest that brands incorporate more user-generated videos in their video marketing, boosting their sales.
7. OMNICHANNEL VIDEOS
Social media users are increasing by the day. As per a rough estimate, social media users are more in number than the world’s population. Many social media users subscribe to multiple social networking applications. Omnichannel Video marketing allows brands to show videos related to people’s interests on various platforms.
Social media algorithms are smart, and they display the social media ads as per users’ search. Multiple features, such as ‘watch’ on Facebook, ‘periscope’ on Twitter, and ‘reels’ on Instagram, suggest videos to users. As the name implies, omnichannel is a multi-channel approach and allows a brand to launch videos on multiple platforms. Brands can use them for hiking up their sales.
Technology and digital habits continue to evolve. Today, people are getting more inclined to watch videos over reading text and listening to audio. Experts predict that video marketing will help business owners in reaching more people and generate handsome revenue. In 2021, several video marketing trends are making a comeback, and some previous ones will stay.