We all know that social media is essential for any business or brand. It has become the lifeblood of most companies with which people communicate and share their thoughts with others. However, perhaps even more than your product or service, what will make you stand out in this day and age is how persuasive you are on social networks. If someone can’t be convinced by reading an ad or visiting your website, they might still be interested in learning more about your company if they see you’re active on Twitter, Instagram, Pinterest, and so forth. But sometimes, this isn’t always enough – not everyone who follows you will interact with your content every time, after all.
How to Increase Your Online Community
So how do we go about increasing our reach? How do we get more people to follow our social media pages? Here are some proven techniques:
If you want to get more followers on Instagram, one of the things you can do is improve your bio. It’s a good idea to include a link in this section of your account – perhaps one that will take people straight to your website or blog and keep them there for longer than just a click-through post. It’s also worth it to purchase Instagram Followers by using a powerful growth tool and seeing a boost in your community. It would also help to put up links that will give you more exposure elsewhere. Hence, consider having different bios tailored to each network where the content is different. You could have a separate Instagram bio for people who only follow you on this platform to see your photos and give links to websites where you can be found elsewhere – perhaps Tumblr or Facebook.
The more people see you on their social media pages, the higher your potential reach. How do we go about doing this? It’s all about making sure that you give them a compelling reason to keep following and liking what you produce. If they think it’s generic and boring, they’ll quickly move on to something else. Don’t just repost articles – make your original content and share it with your audience. The more personalized it is towards them, the better results you will get. Remember, there are tons of different ways to provide information online these days, such as influences or even video blogs (vlog) can be great ways to connect with people, share information and even monetize your account at the same time.
The audience you’re sharing content with doesn’t want to see something that’s irrelevant or boring – remember, they already have their social media feeds full of this sort of thing. They want to know what you’re up to too – but it needs to be interesting. For example, if you’re a travel company, post photos of your trips and videos showing how many fun people had. If you run an online shop, showcase your latest products and offer tips for making the most out of them. The more creative and original the content you produce, the more people will enjoy following you.
Many business owners have one social media account but don’t use it to its full potential, perhaps not even realizing how much they could be getting out of their efforts. Why not try appealing to your followers on one or two types of networks – Twitter, for example – by telling them about what other channels to follow you on if they want something different? You might also want to tell them why specifically, it’s worth checking your bio/website/blog/stats page. If someone feels like you’re putting in extra effort and highlighted information, then there’s a good chance that this person will check out what you recommend – it’s how many of them get hooked.
Another reason you might want to have more than one social media account is if you’re an expert in your field. If someone follows you, they’re interested in what you have to say – so why not give them some exclusive content? You can create a Facebook or Twitter page for this purpose where there are no filters built into the channels – you will be able to post anything at all, including controversial opinions and views that would otherwise be deemed too ‘risky’ on other pages. It gives people who are particularly passionate about your niche something exclusive to follow. If these types of people regularly engage with the posts they enjoy on this page, your total reach will rise, and you’ll be sure to gain some new followers too.
If you’re posting on a public page, then there’s no direct way for someone who likes what they see to contact you if they enjoy what you have to say – and chances are, they want something more than just alike. So consider setting up another account. This allows them to connect with you directly and tell you about the things that interest them the most, which helps make future posts better as it shows that people care about your content. These accounts work even better when combined with tools like ‘Fan Page Reach Booster,’ which is a great way to promote your social media accounts to get more likes, follows, and supporters. This same tool can also give you the ability to boost your fan page’s followers if that’s something you’d like to achieve.
While there are so many benefits of having more than one social media account, it’s also essential to consider the downsides before you get started. It might take a while to keep up with all your accounts, especially if they’re on different platforms where just adding new users is time-consuming. Additionally, using more than one platform might be too much work for some people, resulting in giving up altogether. However, if this doesn’t sound like something that would bother you, then definitely consider branching out into other communities online – or even increasing your current communities on sites such as Twitter and Facebook by connecting with relevant niche pages and groups to promote your content.