Outsourcing Sales for Market Expansion

One of the best ways to grow your business is to expand into new markets. But, without a dedicated sales force on the ground in those markets, getting leads and converting sales can be challenging. Fortunately, you don’t have to focus on sales team development before you expand to new markets. With b2b sales outsourcing, you can have an experienced sales team up and running in no time. Here’s how.

You Pick Your Markets

At one time, expanding to new markets meant establishing an office, hiring employees, and training them before you could even make a single sale. You would need to scout the market, purchase real estate, and try to hire the right employees, all of which requires a lot of back and forth between markets for you. These days, though, with the technology we have in our hands, you can hire an outsourcing company to handle the sales in any market you choose and you never even have to step foot in that market.

You can have an experienced sales team on the ground in new markets as soon as you can put together a campaign. Working with an outsourcing company means they use their tools to boost your company’s presence in the new markets and you can stay focused on the main function of your business, which is developing and delivering your product or service.

Language and Cultural Barriers Aren’t Barriers at All

Not only do you have to hire new salespeople in new markets and ensure they’re properly trained, but if you expand to an international market, you also have to establish an HR department that can speak the native language in the new market so that they can hire your salespeople. With an outsourcing company, though, you don’t have to worry about any of this. The outsourcing company will take care of hiring a workforce that understands the local language and culture, ensuring your company has an advantage right away.

Lower Risks, Bigger Rewards

Expanding into new markets is risky, especially if you’re going international for the first time. But, this strategy can also pay off immensely. To reap the rewards of expanding into new markets, you must be able to mitigate the risks. You don’t want to invest in an entirely new office with a full staff if you don’t know how well your product or service is going to do there. Certainly, you’ll have done your market research beforehand, but there’s still a major risk associated with establishing a physical presence in a new market.

Outsourcing your sales department in the new market lowers your risks but keeps the potential of rewards high. Since you aren’t investing in a full office, you can get out of the market easier if it doesn’t work out for you. And, your outsourcing company can help you develop a new strategy to expand your business.


If you’ve decided to expand your business into new markets, consider outsourcing your sales team to establish and increase your local presence as you focus on other aspects of your company. Outsourcing your sales department can lower your expansion risks and increase your revenue without the typical hassles associated with entering new markets.

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