Keywords are the words and phrases people use to find information online. They are also the terms and phrases you want your website to rank on search engines such as Google and Bing. Keywords serve as a link between your content and your audience, and they have the power to make or break your SEO performance.
On the other hand, keyword research is not a one-time effort you can do and then forget about. You may damage your SEO performance and lose your competitive advantage if you commit certain typical keyword mistakes. This article will review five keyword research mistakes to avoid saving your website from drowning. To help you, we’ve even identified a Free SEO Keyword Tool for your research purposes.
5 Keyword Research Mistakes That You Must Avoid
Avoiding the following mistakes will help you in your keyword research:
> Only Doing The Keyword Research Once
The common misconception among website owners is that keyword research is a one-and-done affair. However, the terms individuals use to find information fluctuate as search patterns and user habits shift.
Revising and revising your keyword list regularly is essential to ensure you are still focusing on the most relevant terms. For instance, the rise in popularity of smartphones has made the term “mobile-friendly” a more relevant search term than a few years ago.
> Ignoring Search Intent
Another common mistake is not taking search intent into account. The term “search intent” describes the motivation behind a particular inquiry. Knowing the user’s motivation for using a specific term is crucial for producing relevant results.
If someone is looking for the “best running shoes,” they want to buy, but if they type in “how to improve running speed,” they want to learn something. A high bounce rate and poor interaction indicate your content isn’t meeting the user’s search intent.
> Not Understanding the Language of Your Target Audience
Creating content that will resonate with your audience requires you to speak their language. If you use improper phrases or jargon in your material, you risk losing readers and making it less discoverable in search engines.
Finding out what words and phrases your target audience uses while seeking answers can help you better tailor your material to them. If a doctor writes anything in medical jargon, it’s possible that the patient doesn’t comprehend it.
> Not Looking at Your Competition and PAA
Finding out what keywords your rivals are using might be pretty helpful. You may learn much about where you are compared to the competition by analyzing their content and the keywords they utilize.
You may learn more about the questions people are asking about your keywords by exploring Google’s People Also Ask (PAA) section. Your content’s engagement and popularity may be improved by answering these questions.
> Selecting Only a Few Big Keywords
Attempting to rank for a few highly competitive and popular search terms might be counterproductive. You need to include both long-tail and short-tail keywords in your plan.
Long-tail keywords tend to be more precise and have lower levels of competition than their shorter-tail counterparts. Including a broad range of keywords in your content improves its discoverability and ability to rank for more searches.
The Right Keyword Research Strategy for Your SEO
Now that you know what keyword research mistakes to avoid, you may ask how to do proper keyword research. There is no one-size-fits-all keyword research strategy since it depends on your niche, objectives, audience, and resources.
There are, however, specific fundamental procedures and best practices you can use to develop a keyword research plan that works for your SEO.
Here are a few examples:
- It would help if you had a good understanding of what you want to accomplish with your SEO. What is your area of expertise? What is your intended audience? What are your distinguishing features?
- It would help to utilize various tools and sources to locate the ideal keywords for your SEO.
- To choose the ideal keywords for your SEO, you must examine each keyword’s metrics and statistics. It would help if you considered search volume, keyword difficulty, competitiveness, relevance, purpose, and trends.
- To implement your keyword research approach, you must first arrange and prioritize your keywords. Depending on their subject, purpose, or structure, you must categorize or theme your keywords.
- You must monitor and update your keywords to sustain your keyword research approach. You must watch and evaluate the performance of your keywords using tools such as Google Search Console, Google Analytics, or SEMrush.
Avoiding these frequent keyword research mistakes may optimize your SEO efforts and increase your search results exposure. To stay relevant and visible in the highly competitive digital landscape, you must constantly update your keyword list, align your content with search intent, etc. Be aware of the mistakes and make a smooth SEO keyword research strategy.