How To Use Technology To Improve Your Marketing Strategy

Once you have set up your business, you will need to start thinking of ways to increase your customer base by reaching your intended audience. This is done through the appropriate use of marketing strategies. These tactics have been around for many years, although they have developed with time and the use of technology has facilitated the process by creating new marketing strategies. Technology enables us to have quicker and easier access to information and business owners can run an entire company digitally.

Unfortunately, for previous generations who have little to no technical knowledge, it may be difficult to adapt to this quick evolution, but it will also mean that your business may not be as successful as those who utilise technology. This article will advise you of how to use technology to improve your marketing strategy.

SMS Marketing

Technology has allowed for a number of devices to be used for marketing purposes. As you may be aware, the majority of individuals within society own at least one smartphone that they constantly have in their possession. This is why sending SMS texts in bulk is a smart move to ensure that you reach as many people as possible. SMS marketing means exactly what the name indicates – you should be sending customers text messages directly to their phones. This tactic is appealing to business owners, considering that it is easy to use and they can maintain contact with their target audience. However, you should note that you must craft the messages in a way that your audience will respond. Statistics suggest that people do not always take the time to read long messages unless it captures their attention. For this reason, you should make sure that the text is short and straight to the point, as this will increase the likelihood of them engaging and making business with you.

Email Marketing

This tactic is very similar to the one described above as it consists of the same principle. However, you can usually have more information on an email and it is evidently sent to an email address rather than the phone. Email marketing, just like SMS strategy, should capture the individual’s attention. Adding images or your products is also a good idea, as they are more likely to look at media than they are to read a few sentences. You can also add ‘calls of action’ buttons, which essentially encourage customers to take action. A good example includes ‘buy now’, ‘visit our website’ or ‘click here’. This makes it quicker for customers to make a purchase rather than them having to visit your website.

Create a Website

Not many businesses are able to survive without having a website. The internet is the portal for all information and the main method people will use to look for a product or a service. It may be an obvious tip that you must have a website, even if you have your own physical business. You will need to put an appropriate amount of effort into creating your own page, as not every website will be appealing to the audience. Think about what your audience wants and what you think they would like to see. In addition to this, make sure that the page is simple enough to use so that customers can navigate easily. Allowing your page to be accessible using a mobile device is also recommended so that people can do this on the go.

Look into SEO

For people to access websites, they will need to use search engines, such as Google, which is one the most popular ones most people are familiar with. If you have ever used any of these tools, you will know that you type in a certain set of keywords so that you can find the appropriate pages related to your search. Once you do this, you may have hundreds of results that match the keywords you have used. Most people will rarely look past the second page before they change their keywords. This means that if your website does not appear on the first page of the results, it is unlikely that it will attract any customers. To achieve success with this, you will need to consider search engine optimization, which aims to ensure that you use appropriate keywords that will get you on that initial results page. You may feel overwhelmed thinking about this, which is why many people opt to hire external services that can do this effectively for them. If you live in Australia, for example, it is recommended that you look into Sydney based SEO companies as they will have the appropriate expertise to help your business succeed. They should provide you with all of the support required until you have achieved your desired results.

Make Use of Social Media

Social media is another marketing strategy that has developed thanks to technology and it is certainly a tactic that can expand your business massively when used correctly. If you have a company, no matter what you are selling, you should use a variety of social media platforms to promote it and engage with your audience. This is a great way to promote new products and to talk about your business and even for customers to provide an online review of their experience. This can be more effective than the website as long as you know what you are doing. Think about which platforms are suitable, as different groups of people may use different ones. You can then adapt your accounts to your preferred demographic.

TV Adverts

Even though television was first developed was a massive milestone in terms of technology, nowadays, everyone has one. Whenever you are watching TV, you will be bombarded with many commercials promoting a range of different products… Why not do this yourself too? It may be costly and require a good level of creativity but you will see that it is highly effective. Doing this will allow you to expose your business to a range of individuals. Just make sure that you stand out from the crowd by having something memorable, such as a song that will stick to people’s memories.

Using the appropriate marketing strategies is essential so that you can promote your business and reach a wider audience. Using technology has facilitated this process as detailed on this page.