When it comes to websites for businesses, the longer the dwell time, the better. If you are unfamiliar with the term dwell time, you should know that this is the length of time that a user spends on your website and each page in general. If your dwell time is short, then there is something wrong with your website.
The good news is that there are plenty of ways that you can increase the dwell time on your site. Here, we are going to give you some of our best tips on how you can do this. Keep reading to find out more.
Speed It Up
Did you know that around 40% of users will only stick around waiting for your site to load for around three seconds? If it takes any longer then you are likely to lose them to another quicker site that could be your competitor. This is why you need to think about how you can speed up your site in order to increase the dwell time and get those conversions. You can find tips on how to speed up your site online so make sure to check these out.
Catch Their Eye
Another great way to increase dwell time on your site is to try to catch the eye of the user as soon as they get onto the homepage. The casino NetBet has an extremely eye-catching homepage with a whole host of games displayed right away. They use bold colours and attractive banners to get the attention of their users and encourage them to stay there for longer. Try to see what you can do to catch the eye of your visitors and this should help to increase dwell time.
One of the biggest reasons why your dwell time could below is that your site is not optimized for mobile. Many people are able to spot a site that is made for desktop right away and they’ll likely click off your site to find one that is. This is why you need to make sure that you are optimising your site for mobile in order to cater to the large percentage of mobile users.
Consider Your Popups
While many experts will tell you that you should add a popup to your site to get the attention of a user, you’ll find that many other experts will tell you to avoid this. The last thing you want to do is intrude on the user and cause them to go somewhere else. If you can wait until the user has been around on the site for a minute or two to have your popup appear then do this.
This way, you’ll know that they are interested enough to stay. Make sure to consider all of the tips that we have to give you in this article to increase the dwell time in your business. Once you do, you’ll find that your conversions increase at the same time.