How much does it cost to advertise on Twitter?
Various advertising platforms such as Polus.media are created to make marketing more efficient. They are used for advanced online advertising and better reach of the audience. Social media networks become more and more popular among marketers because they are able to provide even better capturing of the users.
Twitter is one of the most popular networks used all over the world. There are many different ways to promote your brand by means of Twitter. Today we are going to know more about them and the costs of such advertising.
Before you can calculate the price of your advert campaign on Twitter, you should know the varieties of ads available on the basis of this platform:
- Promoted Tweets. You pay every time any user clicks on your tweet, replies or retweets it. An average price totals $1.3. It resembles the application of sponsored content. The tweets are posted in the timeline and displayed to the users, who do not follow you. Thus, you can reach a wider audience.
- Promoted accounts. You usually pay $2-$4 for every new follower. Thus, you promote the whole account. The users of Twitter, who do not follow you, will see promoted tweets with account advertising. It allows additionally building awareness. Such an advert type works on the basis of RTB.
- Promoted trends. Such adverts are displayed on the left side of your page. Space contains hashtags & topics that are on Twitter’s trend. Their choice depends on the targeting options (interests of the users, their location, etc.). Promoted trends are displayed at the top of the list. Such an option’s only acceptable for large businesses as its daily cost totals $200,000.
Tips for cost calculation
Understanding the key types of adverts used on Twitter, you can try to consider the budget required for an advertising campaign. Observe the main aspects, which have an impact on the total cost:
1. The choice of a campaign. There are 6 campaigns offered, which are created for different purposes. Advertisers are to pay for the adverts only when a certain action is fulfilled. Consider the types of ad campaigns:
- site visits (when a user clicks on an advert and visits your site, the commission is charged; all the rest is absolutely free including replies, likes, retweets, etc.)
- followers (when you get a new follower, you are to pay a commission, all the rest of the actions fulfilled by the users are free)
- tweet engagement (in this case, it is required to pay for any possible action fulfilled by the users, the commission is not charged only for the impressions)
- installs/re-engagement (if the users choose to install/open an application clicking on a corresponding button, you are to pay; all the other actions are free)
- video views (it is necessary to pay every time any user views your tweet; there are requirements for watching of 50% or 100% of video)
- pre-roll (it’s almost the same as the previous kind of the campaign; here you are paying only for video watches. The purpose doesn’t use promoted tweets or other ways of promotion. The call to action’s the main issue).
2. The choice of bidding options. Twitter is a network, which uses a bidding system. Thus, the users make bids, while automated technology chooses the best ones. The thing is that there is no need to pay the highest price attached to your bid.
When the user fulfills a definite action, it is only enough to pay a price, which is 1 cent higher than the highest bid of your competitor. Note that the commission is charged not for a pack of actions, which is a significant advantage. Twitter offers several bidding options:
- maximum (you can select how much money to pay for a lead/click, etc. There is no need to give the maximum amount each time)
- automatic (the system can automatically optimize the bids in accordance with the objectives)
- target (used for site visits/followers, it is possible to add a cost-per-link-click target for optimization of your bid).
When thinking of a budget for a campaign, it’s necessary to build the following types of it:
- total (consider how much you’re ready to spend on a campaign in general. The total sum will be distributed every day)
- daily (it will allow setting limitations, according to which Twitter can stop displaying your advert when the daily budget is over. Depending on the requirements, the budget might be spent gradually during the day or much quicker).