Recent studies show that the average person uses their phone for around 3 hours every day and more than 350 billion texts are being sent every month. So how can you make the most out of this information? As a business owner, you should use such info to improve your business using SMS marketing. Since people are already using their phones and interacting with text messages so why not benefit from that? For many people, SMS marketing is no longer in their business strategy; believing that it will not be as effective as other methods. However, to this day, text messages are one of the most effective ways to reach your audience. Here’s how SMS marketing can improve and grow your business.
Improve Your Promoting Techniques
When you include text messages in your marketing strategy, you will be unlocking new ways of promotions that will guarantee you some sales. The open rate for text messages is over 95%, which means that 95% of the time your customers will see your promotion, and 90% of the time the messages are open within the first three minutes. You can use this to send limited offers. For example, you can send a coupon code that can only be used within the next 24 hours, or discounts if they order within the next two hours.
You can also use SMS to promote a new service or product you’re offering. You will guarantee that almost all of your customers know about it, and you can add a link to a blog post that describes the new product or direct them to your site to order. Using photos and videos is also a great way to engage with your audience when you’re promoting a product or a service through SMS.
Send Reminders Reminders are as important as communicating with your customers. Many of us might be interested in a product or a service but forget to place an order. To prevent that from happening you have to send reminders to those who are interested. Marketing gurus from messente.com claims that sending reminders is a guaranteed way to increase your sales. If you’ve recently sent a limited-time offer, make sure that you remind them before it expires. If they added items to the cart but didn’t check out, send a message to remind them to complete the process. Reminders can also be sent to those who have many items on their wishlist. You can send texts to encourage them to purchase these items.
Enhance Customer Service
Communicating with your audience is one of the vital steps that every business should do. To grow and improve your business, you should know the feedback of your customers and work on it. You can create targeted questions, surveys, and polls that allows your customers to share their experience via texts. This will help you know your strengths and weaknesses so you can grow a successful business. Other than receiving feedback from users, you can use SMS for better communication. Keeping the customers updated with every step from the moment they place the order till they receive the product is considered one of the most successful ways to enhance customer service. When customers are aware of the process they will be happy and will remain loyal to your brand.
Build Rapport With your Customers
Sending bulk messages to hundreds of users is an effective way to boost your sales. However, sending personalized messages will take your business to a whole new level. Sending SMS with customized coupon codes to customers on their birthdays, special occasions, or when they purchase with a certain amount will help build rapport and that will automatically improve your connection with your customers. To build a stronger connection, you can send personalized messages based on customers’ interests. This will ensure that every customer gets texts with your product and services that suit their interests.
Text messages can be a great way to generate leads. You can add your number on your site or social media accounts and encourage people to text and get a chance to win a prize or a 20% discount on any of your products. By doing this, you will get hundreds of leads and customers will benefit from the prizes.
If you’re looking to grow a successful business, then you should definitely include SMS marketing in your business strategy. SMS marketing is a great and efficient way to build a connection with your customers, promote new products, and enhance customer service. To do so, you should know your audience, when and how to send the messages, and add a call to action button. It’s better to hire SMS experts in order to ensure that you will get the desired outcome, as they’ll know how to create engaging messages based on your target audience.