It doesn’t matter if you are running a restaurant or a law firm – you need an online presence, or you’ll be wasting a huge opportunity to attract potential customers. Younger generations spend more time on social media than adults do, but let’s face it: there aren’t many people who don’t own an account on at least one of the major social media platforms, such as Facebook, Instagram, or Twitter.
It means that digital campaigns on social media can be an invaluable tool in the hands of an experienced marketer, or a small business owner, allowing you to reach a much wider audience with less effort than in the case of traditional marketing methods. Depending on the size of your company and the competitiveness in your niche, the time you’ll have to spend on digital marketing to bring noticeable results will differ.
However, suppose you want to ensure that your efforts aren’t in vain. In that case, we recommend using Facebook analytics tools so that you’ll be able to adjust your digital marketing strategy on Facebook or any other social media platform on the spot.
Why Are Facebook Analytics Tools Important?
Before we delve into his matter further, let’s first consider whether Facebook Analytics Tools are a must if you want to achieve success with your social media strategy. After all, if you publish posts on Facebook without the help of any software, you might be happy with the way your content engages your audience. If it ain’t broke, why fix it, right?
Supposing your current actions on Facebook and other social media platforms help generate traffic to your website and increase the revenue of your company. However, without tracking your progress with an analytics tool, you’ll have no way of knowing how your marketing could be improved even further. Perhaps you should change the form of your posts, or maybe your business needs the help of a digital marketing agency?
Sure, your strategy might work, but without having access to hard data, you won’t be able to adjust your strategy to make your posts even more effective. Even without Facebook Analytics tools, you’ll be able to check how many reactions did your posts get, but you’ll lack more advanced information, such as detailed data about your audience, when you should publish your posts, or what type of content from your Facebook page fares best. Below you will find information about the best Facebook analytics tools that will help your business grow.
Recommended Facebook Analytics Tools
If you are looking for a Facebook analytics tool with all the most important features included, you can’t go wrong with Keyhole. Do you want to check what are the things that you could improve on your Facebook page to make it more engaging for your audience? Or perhaps you aren’t really sure why your competitors are successful, even though their digital marketing campaigns shouldn’t work? Keyhole allows you to learn more about all Facebook pages, regardless of whether they belong to you or your competitors.
Even if you draft excellent posts that you might think are bound to go viral, there is another factor that you should consider, and that is: when to publish. There’s no perfect time of the day; it all depends on your target audience. Thankfully, Keyhole will help you with that, so that your posts will reach as many people as possible.
Socialbakers is another excellent tool that you’ll find useful if you want to learn more about your audience but also how to bring your visitors back. You need to know who are the people who read your posts on Facebook to make your content more relevant to their needs and expectations.
If you discover that your posts are gaining the most traction among younger Facebook users, you might want to create visually stunning graphics that will catch the attention of your audience, whereas long posts might not fare this well.
You will also learn where your Facebook marketing campaigns need some improvements, as they aren’t bringing the expected results. Another feature that you will certainly find useful is the ability to compare your digital efforts with those of your competitors. Because of that, you will be able to tell at a glance if you need to ramp up your marketing efforts.
If you are running a business that is just starting, and you cannot really afford expensive subscription fees, then Buffer might be perfect for you. Although when it comes to Facebook analytics, this tool isn’t as advanced, it might be enough if you want to make your Facebook posts more impactful. And that’s not all – Buffer also allows you to schedule your posts in advance so that you won’t have to wait for the perfect time to publish your posts – this software will do that for you!
Apart from making it much easier to manage your Facebook page, we would like to recommend Buffer for yet another reason – it has a free plan available. Its features are limited, but owners of small companies might not need to plan entire social media strategies in advance – a few basic features could be enough to boost their online presence.
While Buffer might be especially useful to smaller companies, Unmetric is a better choice if you want to go big with your digital marketing strategy. A great tool if you want to manage your Facebook page, but it’s features are not limited to a single social media platform; instead, this software can be used to manage all of them in one place.
Facebook might be the most popular platform, but you shouldn’t underestimate the importance of Instagram, Snapchat, Twitter, and many others. Instead of having to publish posts on each of those platforms manually, you could use this tool to avoid wasting time that you could spend on more productive activities.
At the same time, Unmetric is particularly excellent when it comes to analyzing the effects of your content. Is it engaging, or perhaps an alternative strategy would be more suitable to attract the attention of your audience? With this Facebook analytics tool, you won’t get lost, as, despite many advanced features, its interface is user-friendly.
They say that it’s best to learn from someone else’s mistakes, and Unmetric allows you exactly to do that. You can learn more about your competitors’ past social media campaigns to avoid making the same mistakes, thus increasing your chances of having a great effect on your audience.
Although Quintly can help you manage accounts on various social media platforms, it places the greatest focus on Facebook. This software is better suited to digital marketing agencies rather than small companies themselves, as Quintly has an interface that makes it incredibly easy to manage multiple clients on social media platforms.
However, apart from the general management of accounts, Quintly is excellent if you are looking for software that includes many Facebook metrics – more than 250, to be more precise. With this tool, you’ll learn who the major players in your niche are and which influencers might be especially helpful to grow your business.
It is also pretty good if you need help with managing Facebook ads. Although this analytics tool can help your Facebook page thrive, we would like to warn you that you might feel intimidated by a number of different Facebook metrics when you’ll use it for the first time. However, we promise that it won’t take you too much time to discover which ones are essential to help your brand be heard on Facebook and other platforms.
We often hear about alarming statistics regarding social platforms use among people young and old. However, it seems that Facebook, Instagram, and Twitter are here to stay. It is true that some people spend too much time mindlessly scrolling through their feeds, but those platforms can be useful if you want to promote your brand online.
Sure, you could take your chances with traditional marketing methods, such as billboards or radio ads, but they won’t be able to reach the same number of people as Facebook ads.
Even if you use Facebook to increase brand awareness among potential customers, there is always something that could be improved. Perhaps you are publishing your posts at suboptimal times, or maybe your content is too long, and by making it shorter, the engagement of your audience would actually increase. We hope that after reading this article, you won’t have trouble deciding which Facebook Analytics tools to use.