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8 Important Rules To Follow For Stellar Corporate Welcome Videos

A good onboarding process sets the tone for the rest of the work-days in the organization. Many companies look at this as a means of setting the right first impression.

A well-designed onboarding program can do wonders for the company. Research shows that the right onboarding process can enhance employee retention and, in turn, save the company a great deal of money. 

Why Should You Use Videos To Welcome, Your Employees?

An onboarding video or a corporate welcome video is the best way to give all the information to a new employee in as little time as possible. They are a visually appealing way to enlighten, inspire, and update the newcomer about the details of the company. 

The video can be a live presentation or sent via email. Either way, using a video format for your onboarding process creates a lasting impact. You can use a single video more than once, which also cuts down the job of the HR.

The tools to make these videos are available online. Even a small business can use these tools to make a video economically. Tools as simple as a free online slideshow maker with music and effects can help you make an onboarding clip in just a few minutes.

We broke down the video process into eight essential elements. Keeping these video-making factors in mind will give you the ideal corporate welcome layout.

8 Important Rules To Follow For Stellar Corporate Welcome Videos

1. Keep The Video Informative

Do not share long and mundane stories just because they sound poetic; instead, stick to information that is relevant to the new employees. This point does not mean you ignore the introduction of the company. 

Keep it at an 80-20 rule. Your video should contain 80% information for onboarding, and only 20% of context setting. Cover all the essential information by practically thinking back to your first week at the workplace. 

This exercise will help make the video more human. By the end of the video, you expect the newcomer to be up-to-date about your company so far. 

2. Avoid Formality

When we think of a corporate welcome video, we draw too much emphasis on the ‘corporate’ part of this statement. Keep your videos fluid and interactive. Imagine the video as a person that is sharing information, as opposed to a robot reading a script.

Of course, a small formal under-tone is a prerequisite, but you do not want the first experience of your employees to be a boring presentation. Find a way to share information in a lively fashion. Using multiple camera shots and a mix of speech and B-roll will help create this difference.  

3. The Shorter, The Better

Long videos can make people tune out and miss the point of the product. Keep your videos concise and crisp. There’s no lower limit to the time; a video can be as small as thirty seconds and as long as ten minutes.

It’s possible that you will find the need to share more information. For example, a factory floor will need to cover many details on topics such as procedure, safety, etc. 

In such a case, break your videos into sections and present more than one video. It’s easier to watch three short clips over one long video.

4. There Is No Format

You might watch many videos before you jump into making yours. And that is fine. But note that there is no format for making the right video. 

The videos must represent the energy of your workplace. If you think a three-minute video of the CEO talking will impart wisdom, then so be it.

You have multiple options when making a welcome video. A talk from the head of the department, infographic animation, white-board video, office-walk-through, ‘a-day-in-the-life-of’ videos, etc. are a few formats that can make your videos distinctive.

5. Pick The Right Music

Music is a mechanism to define the tone of the video. Background music is not meant for listening pleasure; they are a means to fill the silence and enhance the impact of the camera shots.

Learn how to convert YouTube to mp3 format. There are tons of royalty-free music tracks on YouTube you can use for free. Alternatively, you can buy music online or ask a musician to create a personalized record that acts as a theme song to your company.

6. Use The Video As An Aid

The video is an aid that helps the onboarding process. You cannot merely show a video and expect new employees to find this interesting. 

The video is the best tool you can use to share more information in less time, but a competent speaker must accompany them.

Some companies might send this video as an email. Ensure you complement this video with a well-written and personalized message. 

7. Present ‘Outside The Work’

Note that your corporate welcome video is not restricted to work ethics, company policies, and organization history. Add elements in the videos that talk about things outside of the work-desk. 

This will be an excellent time to introduce any additional training programs that your organization provides. The video can also highlight the features of your work-campus and the additional recreational activities and events you encourage.

8. Setting Background

Earlier, we mentioned how you must not dive into the history of the company and make your video a classroom lesson. A good way to keep things light but substantial for your employees is by following the simple Ws and Hs rule. 

In the 20% portion of your videos, answer all the Ws and Hs of the company. This process will entirely cover all the contextual details.

It also helps to use infographics or animations to show this section of the video. These attractive graphics make mundane information easy to understand and retain the attention of the viewer. 

In Conclusion

Once you understand the advantages of a video, it will make more sense to spend a couple of weeks on this video, than start from scratch for each new employee. These videos can be used for a few years and make for a sound investment.

Plus, sending your new employees a video is a great way to welcome modern work ideologies to the company. The video puts a face to the company, rather than being a brand name or an email address.

Deepak Gupta

Deepak Gupta is a tech geek who is a founder of TechShali, a popular tech-blog dedicated to help people all around the world.

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