7 Best Ways to use TikTok as a Marketing Tool

In addition to being a fun platform to use, TikTok can also be a useful tool for business. The majority of online businesses are focused on expanding their audiences through subscribers and followers. The goal of creating a business account on Facebook or Instagram is to attract more followers. TikTok, on the other hand, offers a completely different approach. Content is more important to TikTok’s algorithms than followers. In this way, any user-generated content has a chance of becoming viral and reaching millions of people.

Nevertheless, there are many organic methods. When making TikToks, there are some practices you should follow to ensure that your videos stand out. Therefore, this article outlines 7 ways you can use TikTok as a marketing tool so that you can maximize video optimization and become a more popular user.

1. Produce entertaining content 

The most viral TikTok content is funny. Video ads that need to be produced on a big budget do not fit on the platform. To reach as many users as possible, your videos must be entertaining. The production team for your TikTok videos does not have to be a professional one. You can even record your content on a smartphone. Your sense of humor and creativity are the only things that matter.

Content creation depends largely on the type of product and industry you are in. Among the most popular TikTok videos are comedy skits, dancing videos, product demonstrations, and music covers. As an alternative, you could also create beauty or fashion tips. There are so many content options. In the case of a photography website, you can create fun collages highlighting your best work with a viral soundtrack that is trending and popular.

2. Branded lenses and effects 

In today’s social media world, users can alter their environments with lenses and filters. The users of TikTok can add 2D and 3D AR (Augmented Reality) lenses and effects to their videos.s and effects. It is a great idea to launch your lens on TikTok to promote yourself. Aside from that, you can boost your brand awareness and customer engagement through it.

Your users can play with your products when they use branded lenses and effects. Consider the case of a cosmetics company. Therefore, why not offer users some “free samples” of your products through augmented reality? Your products should be able to simulate makeup for users who can virtually use them. A lens or effect is likely to reach the “hot” or “trending” sections of Google search. The maximum time for which they can stay is ten days, so more people can see them and increase engagement on TikTok.

3.  Use TikTok Ads 

Advertisements have always been the most effective promotional component for brands and businesses. With the platform’s new advertising system, users can reach a wider audience and purchase products directly. Three types of ads are available: 

  • In-feed native ads- TikTok ads like these are closest to traditional ads. A website link and buttons for ordering can be included in the ad.
  • Hashtag challenge ads – The ad serves as a banner to the user that directs him/her to the page of the featured challenge’s rules.
  • Brand takeover ads – Advertisers use images, videos, and GIFs to promote landing pages or hashtag challenges.

4. Collaborate with Influencers 

You will see an exponential increase in engagement on your TikTok when you collaborate with social media influencers. Your brand can be introduced to the TikTok community by them, especially if you are new to the platform.

Influencer partnerships are a wonderful way to grow your business. The Gen Z generation is generally averse to traditional advertising, so you can target them as well. Partner with influencers only whose audience aligns with your target audience and whose values align with those of your brand.

5. Make Interesting Videos with clear Descriptions 

You do not have to make a TikTok video longer than one minute for it to convey your message. Your videos should be authentic and visually appealing.

There might be times when you need to write descriptions as teasers for your videos. However, keep them as clear and concise as possible at that time. Your post should be written in such a way that it attracts people to comment on it, which will eventually increase engagement on your TikTok. The description also plays a vital role in search engine optimization. Simply put, Tiktok needs to know what is in your video so that it can appear at the top of the For You page and be seen by the appropriate audience. Ensure that the description includes the most important keywords.

6. Utilize in-feed advertising 

Ads in TikTok’s in-feed content are similar to those in Snapchat and Instagram. In-feed advertisements are short advertisements that appear when a user watches another video in their Discovery feed. As they appear on the full screen, they grab all the users’ attention. Even so, users have the option of skipping them if they are not interested.

Your in-feed advertisements must make the right first impression and prompt viewers to visit your profile even though they appear for a brief period of time on the screen. In the in-feed advertisement, you can embed a link to your TikTok profile, your brand’s website, or your app.

7. Use Suitable Hashtags 

TikTok users use hashtags in the same way they use hashtags on other social media platforms like Instagram and Twitter. Users will see a list of videos sorted by trending hashtags if they click on the “Discover” option at the bottom of the screen.

In addition to the below benefits, hashtags have several other benefits for brands on TikTok, too.

  • To increase your engagement on TikTok 
  • Identifying competitors 
  • To gain more followers on TikTok 

It is important to use relevant hashtags, but you should not use the most popular ones. If there is a lot of content for you to review, it is likely to overwhelm your videos. Make sure to include a few less popular hashtags in the captions of your videos, so that your potential viewers will see them.


You gain an advantage with TikTok by attracting your audience and cultivating your business. This is the perfect place to market your brand to a variety of clients in the right way. Now that you know these tips, you can use TikTok to market your brand right away.

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