A website’s traffic can determine a lot of successful elements for a business. For instance, it’s website traffic that yields leads, and then these leads turn into conversions. However, there are two main ways businesses improve website traffic with content marketing.
They either opt for paid channels or look to garner traffic through organic channels. Now, it’s important to understand that 93% of all online traffic is generated by Google. There’s no rocket science or math behind it—you need to stand out on Google to generate traffic.
That’s why around 73% of B2B and 70% of B2C marketers focus on improving content marketing to draw traffic to their websites. That’s what we’re here for today—to help you improve your content marketing strategy so you can draw traffic through it. So, what do you need to do? Let’s find out.
1: Develop High-Quality and Relevant Content
It’s important to create good content—after all, it’s called content marketing for a reason. Whether you talk about social media content or blogs, you need to create high-quality and relevant content to stand out in the market.
Because content marketing competition is very high, and to compete with that, brands/businesses need to dole out great-quality content regularly. That’s when a few tips come in handy, such as:
- Understanding your audience thoroughly and recognizing their content needs;
- Ensuring originality and unique content;
- And ensuring the content is informative and actionable.
According to Grow and Convert, any good content strategy would focus on the target audience first. But then comes the part where you actually have to ensure the quality of the content by making it original and unique. Now, unique content means unique ideas, topics, etc.
Whereas originality means avoiding plagiarism, using original content tone/brand voice. That’s when techniques like paraphrasing and citation come into play. You can use online tools to rephrase a sentence or entire paragraph and cite. Or you can also rephrase to ensure quality and the right content tone for your audience.
Then it’s also important to ensure actionable and informative content. To keep things simple, make sure your audience learns something new by the time they’re reading your blog. And make sure they can take action on that content in some way—this is what generates leads.
2: Optimize Content for Search Engines
Optimizing content for search engines is the key to improving organic site traffic. It’s essential that you focus on creating content that is optimized. But that doesn’t mean you cannot optimize your content later.
That’s why it’s important to understand three main essentials of optimizing content for search engines, i.e.:
- Creating SEO/Audience-friendly content;
- Integrating the right keywords and making linkable content (both internal and external);
- And ensuring on-page SEO techniques like Meta data, headings, URLs, slug, etc.
Now what exactly is audience or SEO-friendly content? As mentioned before, unique and plagiarism-free content that’s not only informative but actionable as well. However, it should be at least informative or actionable if it’s not both. Then you need to make sure the content is linkable, and that’s where the keywords come in.
The right keyword research can help you place links carefully in your blogs and guest posts. Lastly, optimize your content by writing proper meta titles and descriptions. And make sure you are creating the right headings and subheadings using the keywords you gather.
3: Leverage Social Media Platforms
Social media platforms are essential in driving traffic toward businesses today. Be it Facebook, Instagram, Twitter, or even platforms like Snapchat or TikTok—they can all help you attract traffic to your website.
However, it’s important to build a strong social media presence to yield those benefits. That’s why you will need the following:
- A proper social media strategy;
- Using the right social media platforms;
- And regular content creation and sharing on said platforms.
Moreover, it’s not even just about sharing content on social media that generates traffic. It’s also about engaging with the audience through stories, direct messaging, etc. That’s why building a social media presence and staying active on it can also yield better leads for a brand website.
Collaborations in the online world can help elevate a business very quickly. However, it’s important to find the right channels to collaborate with. Some brands post on other websites to bring traffic by interlinking.
Others use social media channels and influencer marketing tactics. That’s why it comes down to finding the right influencers and authoritative websites in your niche. Here’s why these two tactics are important:
- Influencer marketing can generate buzz around your business. If a well-known influencer endorses your products/services, you can see your online traffic spike within a few hours.
- Posting content on an authoritative website helps improve your own website’s domain authority. As a result, the chances of your website appearing in organic SERP increases— and so does the traffic direct towards your site.
That’s why it’s important to leverage these two tactics and focus on collaborations. You can also collaborate with fellow brands and, in some cases, your competitors too. However, it’s important to choose the right channels for collaboration and guest posting.
5: Utilize Email Marketing
Email marketing is one of the leading tactics to generate traffic. It’s proven by the fact that around 46% of smartphone users prefer that businesses contact them through email. That’s why it’s important to create a list of target customers and send relevant emails.
Many channels can help a brand do that. However, it’s important to devise a fine strategy that doesn’t only bring traffic to your website but also improves communication and engagement with your target customers. For that, you will have to:
- Create an email subscriber list and send promotional emails;
- Send newsletters, valuable content, discount codes, etc.;
- And focus on linking your website naturally throughout it all.
These tactics can help a brand generate more traffic to its website easily. Thus, ensuring that they focus on generating more leads toward their website/blog.
These are the five main tips you need to improve site traffic with content marketing. It’s important to remember that content marketing is the title for various tactics that deliver content to a target audience. Be it a website, blog, email, social media, etc. That’s why you will have to leverage them all to draw more organic traffic.