4 Tips for Running a Successful Tanning Salon

If there’s one thing that never goes out of style, it’s looking fabulous. Opening up your own tanning salon is a great way to tap into a very successful market, and make a considerable amount of money doing it. You can connect with your customers, and enjoy taking advantage of your products yourself. 

However, as fun as running a tanning salon may be, and as successful as you may be at it, there’s no doubt about it— there’s a lot of work that goes into it. From purchasing high quality bulbs, to running the customer service aspect, you’ll need to know the right tips to have a successful experience. Here are some key tips you’ll want to know to help your tanning salon thrive.

Provide Top Quality 

You’ll need to invest in high quality equipment. Buy high quality beds, make sure you have the best bulbs on the market, and don’t forget about spray tan machines. In addition to the tanning itself, you should also consider offering high quality skin care products for aftercare. 

Remember, tanning doesn’t have the best reputation nowadays due to recent studies of the effects tanning has on the aging process, so if you can manage to offer products that can reverse the damages done by tanning, your customers will appreciate the options.

Remember Your Clients

Part of what makes a tanning salon a success is the kind of treatment that your customers receive. When your customers arrive, it’s important that you remember who they are. The more you can remember little details about your clients, from their preferences, to their names, the more they’ll appreciate coming back. 

There’s nothing more meaningful than going into a place of business that you appreciate and someone remembering who you are.

Keep Your Salon Clean

One of the most important aspects of running a successful salon is remembering the hygiene aspect. Remember, there’s all sorts of people that are going to be coming in and out, and touching the same surfaces, oftentimes sweating, and leaving a considerable amount of bacteria behind. 

The more you can go the extra mile to ensure your customers that the space they’re going into is clean and tidy, the more they’ll appreciate their experience.

This is especially true since the onset of COVID, since customers prioritize cleanliness more than ever. From offering antibacterial solutions, to antiseptic wipes, show your customers you care about their well-being and health.

Make it Relaxing

No one wants to go get a tan in a chaotic or stressful environment.  Create a calm and relaxing atmosphere where your customers feel comfortable and at ease from your lighting to the music. The more you can provide a space that feels cozy and relaxing, the more they’ll continue coming back.