SMS marketing was a super medium for promoting your products, events and services. There were many websites giving SMS marketing services. My mobile was getting daily marketing messages, in short my SMS inbox was like email box. So when I listened about “Do Not Disturb” (DND) service, I requested this service and got a breath of peace for SMS marketers.
I am not against SMS marketing, but I was harassed, it should be in moderate quantity. I have enabled DND in both mobile numbers, I have. If you do not enable DND service for your mobile number, your mobile service provider will send you enough messages and calls that will eat up your peace of mind.
SMS marketing is not dead but it is not like before. SMS marketers were buying SMS for 1 paisa, means 100 SMS for only 1 rupees, and they were selling the same SMS for 2 paisa and getting 100% profit. So people were buying 10 thousand SMS for only 100 rupee and selling the same message package for 200 rupees or more. So SMS marketing was cheap and customers were using SMS marketing to promote their business and it was a profitable business because of good quantity SMS sales.
However, everything has been changed, now there are many rules for SMS marketers, they can send SMS only from 9 am to 9 pm, and they can send only 100 SMS (now 200) in a day from a mobile number. And SMS rates are really high, rate for 1 SMS is still one paisa but government is asking 5 paisa tax on each SMS means 500% tax + tax on total cost of SMS for SMS sellers.
So each SMS costs more than 6 paisa for bulk a SMS provider, so if SMS marketer wants to get 100% profit on SMS he will sell it for 12 paisa. And if operator sells an SMS for 12 paisa then who will buy it?
This all happened because government did it, because rich people were harassed by SMS marketing and promotional calls.
Because of these rules SMS marketing is not effective at this time.