Now you have created a Facebook fan page and customized it also. And it should be promoted now.
After creating and customizing it is necessary to promote it.
1- First become a fan of your own fan page.
2- Suggest it to your friends but do not suggest all of your friends because you do not have to press them mentally if they do not want to become a fan of your page they will simply ignore so first check your friendship status and think which friends should be suggested to become a fan of your fan page.
3- Use tweets to your Twitter followers and ask them to become a fan. Do it occasionally.
4- If you become a fan of other pages in return ask them to become you fan but this is limited because you can become a fan of up to 500 pages.
5- Let your fans to upload photos and videos and other content on your page.
6- Add some admins to your page, when you create a page you are the only admin of your page after you can add more admins and there is no limitations how many admins you can add.
To add an admin click on edit page and scroll down to the bottom right column. And admins will be able to help you manage your page.
7- Add more applications to your page which you like and which will suit your page. You can browse apps directory here.
8- Write a post on your blog that, “I have created a fan page on Facebook and you can become fan there.”
9- Create a logo link on your blog so visitors can visit your fan page.
10- Promote your fan page with fan box widget; you can create a widget here.
11- You your fan page address in email signatures.
12- Promote is as your fan club.
13- Facebook advert but you must have budget for it, you can visit advert page here. It is on top right.