Imagine your website is like a home and the AdSense placements are like beautiful windows in that home. Once a person entered in your home he must take a sneak peek of outside from one of your windows. And the outside view must be beautiful.
Your article is like a delicious dish and AdSense ad is like a glass of water. It should serve along with the food dish.
AdSense ads are like alternative exit doors for your website.
Above examples come from real life, real objects and places.
What is CTR?
CTR stands for Click-Thru-Rate. This can be a percent like 5% or an real number like 40 clicks. If your blog gets 60 clicks for one thousand page views then your blog’s CTR is 6%.
What is an ideal CTR rate of AdSense Ads?
For content rich blogs minimum CTR should be 5% and maximum 9%. So if you get 50 to 90 clicks for 1000 page views, you don’t need to do anything for CTR. But these rates may not be accurate for small traffic, if your blog getting 100 page views and only 1 click then you should try to get more page views instead of increasing CTR.
Why a super CTR rate is not good at all?
In most of the cases you don’t need to do anything special for a high CTR because a high CTR is an alarm for your AdSense account, ad serving on your site may be disabled.
My blog has a very good CTR rate but a good CTR rate alone is not good at all, a good CPC must be applied with it. If you have enough traffic you will get clicks. In my opinion content rich posts get highest CTR and CPC rates.
About different CTR rates
There are many different reasons for different CTR. All the reasons should be applying somewhere on your blog.
CTR rate can be different…
CTR can be different from post to post
CTR can be different from visits to page views
CTR can be different from ads to ads
CTR can be different for different traffic sources
CTR can be different for different type of traffic
CTR can be different day-to-day
CTR can be different season to season
CTR can be different from place to place
CTR can be different from people to people
Why Your CTR is not good?
(1) Show enough ads
Your blog should have enough ad units on a page, if you have only a single ad unit then it’s not enough. You can place a maximum of 3 ad units. You also can place text ads near navigation and near content in horizontal or vertical positions.Three text ad units allowed but one is enough.
(2) Place Ads near the content
If you are ads are not placed near the content users will not search for the ads to click, so it should be placed close to content, ideal placements for the ads are top of the content, bottom of the content and in right side of the content. Top of the post but below the post is the most desired place for an ad unit because it generates maximum click and maximum revenue.
(3) Use perfect size of ad unit
Ad unit’s size should be perfect; it should not be too large or too small. You should experiment with ads unit size.
(4) make matching Ad’s fonts color and size
Your ads font’s size and color should not be much different from the rest of content otherwise it will affect your CTR.
(5) Block less useful ad categories
AdSense ads are content based you can block some of the ad categories in AdSense account. These ads may not be accurate to your blog’s nature.